Deirdre Breakenridge
DECEMBER 5, 2014
'New hashtags are surfacing every day. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags.
Onclusive
DECEMBER 4, 2014
'Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the … Continued.
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ReimaginePR
DECEMBER 8, 2014
'So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).
The Proactive Report
DECEMBER 9, 2014
'Download the PDF of the Social Media Strategy Template here. [link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Melissa Agnes
DECEMBER 2, 2014
'By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather. I mean, we live on the Gulf Coast of Florida, right in the prime hurricane zone. Yet, I hear all of the excuses – somehow, we are immune to the effects of a hurricane because of some Native American blessing or our unique geography.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
DECEMBER 24, 2014
'I met John Muscarello, founder of Endless Job Offers , a few years ago. We immediately established a mentor (me) / mentee relationship. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog.
Onclusive
DECEMBER 11, 2014
'With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year. Not one to buck the trend, we’re (#obviously) going to … Continued.
Ronn Torossian
DECEMBER 29, 2014
'Q3 2014 was not kind to BlackBerry , once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a [.]. The post Blackberry Continues to Struggle appeared first on Ronn Torossian 5W Public Relations CEO Blog.
The Proactive Report
DECEMBER 24, 2014
'Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Melissa Agnes
DECEMBER 21, 2014
'Welcome to episode #029 of The Crisis Intelligence Podcast, with Melissa Agnes, Captain Chris Hsiung, Tim Burrows and Louis Hayes. Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis. Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow.
Polaris
DECEMBER 5, 2014
'It’s no small feat. Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. As if that wasn’t enough, Guitar Center also nabbed Gold for highest YouTube subscriber growth and Silver for best use of YouTube for content marketing.
Deirdre Breakenridge
DECEMBER 30, 2014
'A few months ago, I decided to review my 2014 New Year’s Resolutions to see if I had accomplished all of my goals. At the time, I had completed approximately three quarters of what I had set out to do for the year. However, when I reflected on the areas where I fell short, my excuses (notice, I purposely used the word “excuses”) had to do with “time.”.
Onclusive
DECEMBER 30, 2014
'Happy between week: the most highly anticipated time of year for yours truly. I’m not sure if it’s the lull in work tasks post Chrismukkah, or the anticipation for “starting anew”…but whatever the case, I love this particular time of … Continued.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Flack's Revenge
DECEMBER 11, 2014
'As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. We compared notes, and the result was reflected in the above post.
Rock the Status Quo
DECEMBER 11, 2014
'THIS animation – it’s hilarious!! The plunger part in particular is laugh-until-your-belly-hurts-and-you-snort funny. I totally love it. Post by Carrie Morgan. On a similar note, how are we supposed to resist all of the holiday yumminess that surrounds us every breathing moment!?! It’s impossible. I need that fishbowl stuck on MY head!
Melissa Agnes
DECEMBER 11, 2014
'By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Not only do they have very distinct meanings, but they need a different management response. Of course they are closely related. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention.
Polaris
DECEMBER 1, 2014
'Content marketing is all the rage nowadays. From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Deirdre Breakenridge
DECEMBER 15, 2014
'On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party. Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. They’re great conversation starters and the more outrageous you look, the better. If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves.
Onclusive
DECEMBER 16, 2014
'This week we let go of our blog reins. Mostly because we don’t like to talk about ourselves, but also because we recently met an impressive young women named Alexis Anthony whose PR prowess deserves some love. Rebekah met Alexis … Continued.
Flack's Revenge
DECEMBER 4, 2014
'The Daily Show. Get More: Daily Show Full Episodes , Indecision Political Humor , The Daily Show on Facebook. Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media. As I said, those who are not savvy in this area might think that China is a very buttoned down place, and that the government pulls all the strings.
Rock the Status Quo
DECEMBER 29, 2014
'There’s nothing cuter than a puppy (or kitten!) chasing its own tail. Around and around, the silliness of it all is delightfully young and pointless. But it isn’t so funny if you’re chasing your own tail in a business setting , and nothing exemplifies this more than pursuing vanity metrics. So what are vanity metrics? Ones that feed the ego or build audience but are missing an actionable return on your investment.
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Melissa Agnes
DECEMBER 9, 2014
'My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows. One of these #50Shows is Deirdre’s show, Women Worldwide.
Polaris
DECEMBER 30, 2014
'I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are great ways for organizations to connect with customers.
The Proactive Report
DECEMBER 14, 2014
'Last week’s FTC / Deutsch LA settlement sent shivers p many a PR spine. Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger.
Shift Communications
DECEMBER 2, 2014
'In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. To give those marketers a “social media rules” book, we looked back to an oldie but goodie: the 80/20 rule , this version existed way before social media and marketing as we know it today, and was applied to effort.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ishmael's Corner
DECEMBER 2, 2014
'I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list. Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency.
Rock the Status Quo
DECEMBER 23, 2014
'Happy holidays, everyone! I hope you are spending time with family and loved ones, or doing something that brings you joy and/or peace. To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Just click here or on the image to open the PDF.
Melissa Agnes
DECEMBER 28, 2014
'Welcome to episode #030 of The Crisis Intelligence Podcast, with Melissa Agnes, Chris Anderson and Bruce Anderson. As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. For the first time in history, we are seeing a situation where the “bad guys” are almost always smarter than the “good guys”, at least in the use of technology for harm.
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