Onclusive
MAY 5, 2015
When you’re a busy entrepreneur, there’s nothing worse than having your time wasted. A lot of frustration can occur as a result of others’ carelessness and disregard for your busy schedule and crowded inbox. Many sales and marketing professionals continually … Continued.
Ronn Torossian
MAY 15, 2015
Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little knowledge about how to implement an effective PR strategy. If you find that your [.] The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog.
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Cision
MAY 4, 2015
We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators.
Deirdre Breakenridge
MAY 14, 2015
A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc. that I’d like to chuck out the window. They do us a disservice as professional communicators, in my opinion. In no particular order, here are a few of them: We Know Your Business.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
ReimaginePR
MAY 2, 2015
We were called into a script meeting to fix someone else’s work. It was billed as a brainstorming meeting and it included the senior execs of the production company along with the CEO. What became clear though was the CEO wasn’t looking so much for solutions as he was looking for an audience. Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
MAY 28, 2015
What, pray tell, would we do without the ability to brag? More pointedly, what would everyone around us do without the ability to brag? We’d never know that snooze-fest, dork-shoes Tami from the 8th grade turned into a supermodel and “feels #blessed … Continued.
Polaris
MAY 14, 2015
I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. . I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. However, I do have several grammatical pet peeves that sometimes transform me into a rabid dog—and I’m not the only one.
Cision
MAY 21, 2015
This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. Over the past 11 or so years in the communication industry, I’ve observed what works and what doesn’t as a press trip coordinator and attendee and as a press release writer and recipient. As you can imagine, the opportunity to observe the complex relationship between journalists and publicists has given me a unique perspective (and strong feelings!
Deirdre Breakenridge
MAY 6, 2015
I belong to Gen X and touch the border of a Baby Boomer. We’re clearly not the demographic using Snapchat. Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps. If you go to the Snapchat website, it says, “Snapchat has always celebrated the way that you and your friends see the world.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ReimaginePR
MAY 30, 2015
I get to sit on both sides of the media kit divide. I develop them for clients. And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be. Sometimes they make me want to pull my hair out and weep for the state of humanity. But usually, they just make me sad.
Ronn Torossian
MAY 26, 2015
Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if [.] The post Using Pinterest to Grow Your Business appeared first on Ronn Torossian 5WPR Founder Blog.
Onclusive
MAY 12, 2015
Albert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.
Melissa Agnes
MAY 14, 2015
Every speaker dreams of taking the TED stage – or at least this speaker did! As a professional speaker, it’s a great honor to be asked to speak at a TEDx event, to share your “idea worth spreading” with the world and hopefully inspire your audience with your message. In November of 2014 I was honored with the invitation to speak at a TEDx event, which was to be hosted by the City of LA’s Emergency Management Department in March 2015.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
MAY 8, 2015
As public relations firms compete for an ever-broader portfolio of client business, they’re seeking out a new breed of talent to help them grow: people who can connect the dots strategically. Firms are hiring professionals with titles such as “head of planning,” “strategic insights leader” and “brand planning director,” and they are mobilizing this new bench strength to win business formerly reserved for other disciplines.
Deirdre Breakenridge
MAY 20, 2015
In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. If you don’t want to stand idle and feel the need to propel forward, but just don’t know how to get there, then the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark, is a great place to start.
ReimaginePR
MAY 9, 2015
Face palm: “It doesn’t work.” “Okay,” I said. “I’ll get someone to troubleshoot it with you.” “You can try,” said Jonathan. “But I’m not sure there’s any point. It just doesn’t work. And I mean at all. At ALL.” It was a 3D Scanner invented by Matter and Form Inc. , a client we were launching.
Flack's Revenge
MAY 8, 2015
I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the opportunity as I new that he and his team would put together a great event. There are some really informative sessions, an awesome list of sponsors, and excellent speakers on the agenda; it is a can’t miss conference, if you work with social media, and
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Onclusive
MAY 19, 2015
As a professional communicator and nearly obsessive people observer, one thing I often find myself doing at events is listening in on conversations between individuals and groups of people. Some may call this eavesdropping; I like to think of it as … Continued.
Melissa Agnes
MAY 7, 2015
There’s no denying it. Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it is becoming increasingly difficult for you to get ahead of the story and position your organization as the narrative of its o
Cision
MAY 22, 2015
This is a guest post by Nova Halliwell, a PR professional in New York City. Quick show of hands – who’s heard this line before: “All I know about PR is that most of the people who do it are pretty dumb.”. I, for one, have had that insult hurled at me on several occasions – which means that I’ve mastered the ability to mutter “Your face is dumb,” into a cocktail straw before strolling off in search of better company.
Deirdre Breakenridge
MAY 28, 2015
I’m into my summer reading list, and my second book is another excellent read. Leave Your Mark: Land Your Dream Job, Kill it in Your Career, Rock Social Media by Aliza Licht , SVP of Global Communications at Donna Karan International , is a book that mentors and shares deep insights into how to excel in your career, even when you start in an industry where you have no experience.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock the Status Quo
MAY 18, 2015
It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. What better way to build visibility and relationships with a specific target audience than landing speaking opportunities? It builds credibility and influence, plus it’s fantastic for generating leads.
Flack's Revenge
MAY 1, 2015
So, does information really want to be free? Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It does if you are an insider trading apologist or fair disclosure objector. As I wrote on this blog , research has shown that Regulation FD can be harmful. But others may not agree. It is an interesting area to study, the tensions that exist at the borders of information: what forces want to keep it bottled up, what is our right to know, how do
The Proactive Report
MAY 5, 2015
Have you ever walked into one of those networking/cocktail parties at a conference? You know, the one with a couple thousand people in the room all talking at the same time? It can be scary! You probably look for someone you know and hang out with them. However, there are people in the room who could be interesting to talk to and others you’d like to get to know.
Melissa Agnes
MAY 23, 2015
Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. We’ve seen some extreme cases of online shaming in the past few years, often resulting in online bullying with dire consequences.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
MAY 29, 2015
It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do math; some of them even sport this statement as a badge of honor. Another common disclaimer is that PR pros “went into PR because they didn’t want to do math.” But let’s take a step back for a minute and look at the realities of PR and math.
Polaris
MAY 19, 2015
A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. While it sounds simple, high converting landing page design is definitely not as straightforward as it seems.
Rock the Status Quo
MAY 28, 2015
How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. How can you do this?
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