The Resolution Blog
SEPTEMBER 2, 2019
Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights?—?but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will. If you choose the right influencer and everything goes to plan. But how do you know if everything has gone to plan?
Muck Rack
SEPTEMBER 3, 2019
Press release vs.
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Flack's Revenge
SEPTEMBER 11, 2019
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team. Like other PR Crises? A cyber-attack is a special kind of crisis. It has some things in common with other types (e.g. product liability, malfeasance) in that the company’s reputation can also be at stake.
ImPRessions - Crenshaw Communications
SEPTEMBER 12, 2019
When is a boycott more than just PR? What makes it work? Recent reports about a slowdown in SoulCycle’s business made me wonder about the staying power of customer boycotts. Why do most fade while others gain traction and even force change? If you missed it, famous SoulCycle fans were outraged when billionaire Stephen Ross, who owns both SoulCycle and Equinox, among other companies, hosted a high-dollar Hamptons fundraiser for Donald Trump on August 8th.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
SEPTEMBER 26, 2019
In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world. As a marketer or PR person, there’s not much you can do or control to avoid a disaster at your company, but there are some things you should keep in mind […]. The post Look Both Ways Before Crossing appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
SEPTEMBER 16, 2019
Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geoloc
Deirdre Breakenridge
SEPTEMBER 12, 2019
Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m. ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more.
Melissa Agnes
SEPTEMBER 5, 2019
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another. Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘
ImPRessions - Crenshaw Communications
SEPTEMBER 26, 2019
Can PR people do right by doing wrong? Or at least by breaking with convention? In any business there are rules — spoken and unspoken. Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought. Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
SEPTEMBER 4, 2019
According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake. For those with deep ties to the influencer marketing industry, the scourge of fake […]. The post Is the Influencer Era Over?
Prowly
SEPTEMBER 26, 2019
Social media is a fantastic way for brands to connect with their potential audience. Only on Facebook, you can find roughly two-thirds of U.S. adults (68%). Moreover, with Facebook and other platforms, brands can establish relationships with influencers for even better reach. The post How to Turn Influencer Outreach Into a Powerful PR Tool appeared first on Prowly Magazine.
Onclusive
SEPTEMBER 17, 2019
Date and Time: 10/09/2019 at 10am PST. With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. People around the world are taking trips to connect with their ancestry, and that’s why Airbnb and 23andMe teamed up to make traveling to your roots easier than ever.
Deirdre Breakenridge
SEPTEMBER 9, 2019
Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence. “The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” The article went on to discuss how Millennials want to create change and value takes priority.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
SEPTEMBER 25, 2019
“How do you start off on a typical day?” asked my 13-year-old son as he sat across from me in my office, pencil in hand, anxious to finish filling out his school worksheet so he could go home. We were finishing up his “job shadow” day. All the seventh-graders got the day off from school to shadow someone of their choice, and he chose me. I turned it around on him: “You watched me all day, what did you see?”.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2019
We’re hearing a lot about how automation and machine learning can make our lives easier , as well as how they may threaten our livelihoods in the future. Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a resu
Ronn Torossian
SEPTEMBER 13, 2019
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have? Without taking the time to consider the audience that is viewing the […]. The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on.
Prowly
SEPTEMBER 16, 2019
PR writing may seem hard at first. However, every piece actually has some basic sections that always should be included. Here are ten essential elements of writing effective PR pieces. The post 10 Essential Elements of Effective PR Writing appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Onclusive
SEPTEMBER 3, 2019
23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales. They adopted Onclusive’s PR Attribution to understand which content directly impacted the customer journey and key business outcomes, and then evolved their communication strategy based on the best performing messaging, initiatives, publications and reporters.
Ishmael's Corner
SEPTEMBER 15, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception.
PRSay
SEPTEMBER 9, 2019
As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment? Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? Such a scenario presented itself to me in 2010 and 2014.
ImPRessions - Crenshaw Communications
SEPTEMBER 17, 2019
It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay IPO Amid Suspicion It’s Not Actually A Tech Company Worth $47 Billion” sums it up nicely.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
SEPTEMBER 16, 2019
It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see things through the lens of the brand, learning their process and their creativity so that we […]. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.
Prowly
SEPTEMBER 24, 2019
Creating a consistent brand identity is a vital part of convincing the people visiting your website that your business is trustworthy and reliable. If your site’s presentation is inconsistent with your brand’s approach and personality, it can result in a confusing message for customers. The post 5 Ways to Ensure Your Website Content Reflects Your Brand Identity appeared first on Prowly Magazine.
Onclusive
SEPTEMBER 23, 2019
The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams. The product | project management focus is crucial to the company as there are a number of initiatives which need to be accomplished, that are impacted from the interrupt nature of the organization. .
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
SEPTEMBER 17, 2019
Did you stand in line for the release? Which version did you like? Did you get one before they sold out? Was it as good as they say? No, I’m not talking about the new iPhone. I’m talking about the Popeyes Chicken Sandwich , an unexpected PR master class. When Popeyes launched its sandwich on Aug. 12, the country took notice. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews.
ImPRessions - Crenshaw Communications
SEPTEMBER 24, 2019
Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. It’s not always easy. If you have a client or your business is looking to build buzz, here are a few ways to break through the noise and be heard. Use strong language.
Ronn Torossian
SEPTEMBER 11, 2019
The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative. Help can also be an asset. The primary purposes of the help link are to motivate […]. The post Help is More Than a 4-Letter Word appeared first on.
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