Deirdre Breakenridge
NOVEMBER 6, 2015
A Guest Post By Shonali Burke, Social PR Strategist, Trainer and Teacher. You know you’re a superhero if … You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else.
Onclusive
NOVEMBER 19, 2015
For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.” *dismissed, made to feel inferior, downgraded, lower in rank/status But now, ladies and gents, the tides are a’shifting (not sure what accent I’m going for here, but it’s really working for me right now)…ahhh yes, PR […].
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Cision
NOVEMBER 11, 2015
When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact on the top of the funnel cannot be denied, this association does not fully encapsulate the impact PR has throughout the buyer’s journey in today’s digitally-driven landscape. The most critical ingredient in virtually every sales funnel is content , which is something PR produces and owns in droves.
Rock the Status Quo
NOVEMBER 11, 2015
Photography by Cade Martin. If you don’t know Shonali, she is a PR consultant and incredible PR educator on the faculty of The Johns Hopkins University ( she teaches at Rutgers University, too! ). Shonali just launched a brand spankin’ new program called Social PR Launchpad – go check it out or see the image below for details. It’s completely free and sounds pretty terrific!
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Resolution Blog
NOVEMBER 1, 2015
Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice. When we heard about 'StoryWorks' at Ketchum, an integrated and agile team operating like a news room we had to find out more. We caught up with Andrew Jennings , an Associate Digital Director at Ketchum London to find out how the team operates.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
NOVEMBER 8, 2015
A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. Berst, Producer, Co-Writer. A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. A production is always looking for money to keep it moving forward. When feature documentary Pioneers in Skirts needed to raise the funds to finish production of the film, and begin the efforts of transitioning into post-production, the producers lau
Onclusive
NOVEMBER 4, 2015
When it comes to PRTech, there are two key components to achieving success in this new world order: Technological investment and human capital. The problems tend to arise when PR loses sight of the human component and only focuses on the shiny, new tools in the PRTech ecosystem. Technological innovation is powerful, but all the […].
Cision
NOVEMBER 9, 2015
A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure to your content. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. What is structure? It’s the headings, the lists, the bold and italic text, the colors, the quotes and even the images.
Ronn Torossian
NOVEMBER 9, 2015
Certain people just seem to fit in their careers like a piece of a puzzle fit perfectly into place- but how to know if something is right for you? Picking the right career can mean the difference between a dead end job and a dream job, so it is incredibly important to find a career [.]. The post You Know PR is the Right Career for you when… appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Resolution Blog
NOVEMBER 5, 2015
Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. A great idea once labeled a public relations campaign may not rely on traditional PR tactics. A cool advertising initiative may have little or no paid media attached to it.
Rock the Status Quo
NOVEMBER 8, 2015
Trolls. Complainers. Haters. They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. The topic is top-of-mind this week due to our recent #PRprochat ( get the transcript here ). I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them.
Deirdre Breakenridge
NOVEMBER 11, 2015
On Tuesday, November 17th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that: Leverages data to create
Onclusive
NOVEMBER 10, 2015
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
NOVEMBER 4, 2015
When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These associations aren’t by accident. These brands work hard to give off just the right impression to their audiences. Whether a Fortune 500 company or mom-and-pop shop, you want to be in control of that impression. Don’t leave anything to chance, or else you’ll risk losing your reputation.
Ronn Torossian
NOVEMBER 30, 2015
In NYC, Publix isn’t a big deal. But if you are from the Southeast, particularly Florida, Publix is a little slice of heaven disguised as a grocery store. And when a new location opens, that’s occasion for big news. Recently, residents of Central Florida and Northern Alabama both got new Publix stores. Both openings made huge local news. Here’s why …When George Jenkins founded the first Publix store in the 1930s, he began a longstanding commitment to service and trendsetting his legions o
The Resolution Blog
NOVEMBER 25, 2015
1. Commentary not required. Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! 2. Secure coverage on the biggest publisher. Watch our video to find out how to make your PR coverage more visible on Google. 3. We love [link].
Melissa Agnes
NOVEMBER 15, 2015
Welcome to episode #055 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. The law enforcement industry has been struggling through a lot of heat lately. Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Deirdre Breakenridge
NOVEMBER 24, 2015
With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level.
Shift Communications
NOVEMBER 4, 2015
In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Why? The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Two years ago, we found that Monday and Tuesday were the most popular days and early hours (7 to 9 a.m.
Cision
NOVEMBER 11, 2015
Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance.
Ronn Torossian
NOVEMBER 3, 2015
Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential race. We’re talking about Bernie’s impact on Formula One auto racing. Ecclestone, in case you were [.]. The post What Bernie’s Success can Teach you About Management appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Resolution Blog
NOVEMBER 17, 2015
I’m feeling inspired. The reason? PR teams are buzzing right now. In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s working. The PR industry, especially in the UK has been guilty of negative navel-gazing in the past. We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doe
Rock the Status Quo
NOVEMBER 18, 2015
Finding time for media training can be difficult. It’s one task on a massive to-do list. However, some of the best value-adds we can bring to a client relationship take virtually no time at all. Seconds, even. These, for instance: Sending readership demographics right before an interview. (thirty seconds). Discussing what to wear or not wear before a TV interview.
Ishmael's Corner
NOVEMBER 16, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. In the latest bullish show from TechCrunch, Alex Wilhelm looks into the camera, laments the state of the journalism and recites these “horrifying” statistics: There are 4.6 PR.more.
Shift Communications
NOVEMBER 11, 2015
Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
NOVEMBER 13, 2015
Who would you rather have promoting your products or services: Kim Kardashian or Michelle Phan? Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. Maybe you haven’t heard of Michelle Phan, a YouTube personality known for her unique makeup tutorials, but her over 8 million followers shouldn’t be overlooked.
Communications Conversations
NOVEMBER 12, 2015
In this episode of the Talking Points Podcast, Kevin and I sat down with Jen Swanson , director of digital marketing at Children’s Hospitals and Clinics (one of our families very favorite local hospitals–they’ve taken VERY good care of our kids in the past). On the show, Jen talks about her varied background, her role in helping shape women’s leadership locally and nationally, and why she’s so bullish on LinkedIn Publishing.
The Resolution Blog
NOVEMBER 25, 2015
Did we say we’re obsessed with making this thing better. Here are some improvements added just this month. 1. We no longer force UPPERCASE on Page Titles. Lots of people didn't like this. So we sorted it. You’re free to do what you like now. Sorry for shouting. 2. Our FAQ section is now searchable. And you can rate our answers. Be honest.
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