Cision

JUNE 18, 2020

How and to what degree does PR generate sales? Our Chief Insights Officer dives into this elusive PR question.

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ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. “Below the line” spending was lopped off the spreadsheet faster than you could say “recession.” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. They were designed to push out businesses messages through traditional media to customers.

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Marketing Leadership Crisis Healthcare 225

Ronn Torossian

JUNE 22, 2020

Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psychology more than technology.” COVID-19 placed an exclamation point on customer service as consumers flooded digital platforms in search of […].

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Customer Service Technology Consumer Social Media 195

Business Wire

JUNE 18, 2020

Public relations is the art of securing trust at scale. And one of the best tactics for B2B brands to achieve this is the customer press release.

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Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects. How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Li

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Study Publicity Survey Internal 132

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

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Publicity Radio Sports Small Business 105

Stuart Bruce

JUNE 8, 2020

TikTok’s meteoric rise has accelerated during the lockdown. However, most of the examples I’ve seen of it being used for work purposes have been influencers … © Stuart Bruce - Is TikTok just for kids and fun brands or can corporate PR use it? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.

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Strategy Media Advertising Advertising 418

Cision

JUNE 8, 2020

Resources to help PR and communications professionals increase the diversity in their communications.

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Resources Communications 416

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Business Wire

JUNE 2, 2020

We may think that the world will never be the same. Partly, we’d be right. Yes, there is a new normal, and our lives will continue to be significantly disrupted in the coming months—perhaps a year. However, before we start our motorcycle gang and storm across the desert Mad Max-style, we should take pause and look at crises in times past and see if we have any insights on what surviving and thriving businesses did in times like these.

Blogging 374

Blogging Communications Publicity 374

Ronn Torossian

JUNE 12, 2020

Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality beyond its normal limitations.” When it comes to leadership styles, they are about as diverse as […].

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ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. One staple from the B2B PR toolbox is contributed content. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization.

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Prowly

JUNE 9, 2020

If you are a senior manager or spokesperson of an organization there is a high probability you will have followed a media training session at one time in your career. These trainings are typically conducted by external consultants and will always involve a mix of theory and mock interviews. There is great potential for trainees […]. The post Not All Media Trainings Are Evidence-Based appeared first on Prowly Magazine.

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Media Training Training Media Interviews 248

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue.

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Media Advertising Advertising Corporate 370

Cision

JUNE 3, 2020

How to engage your employees to tell your brand story; a valuable asset in uncertain times.

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Employee Branding Brand How To 402

Business Wire

JUNE 25, 2020

Visual fluency is the world’s most used language. Yet most companies have not figured out how to connect authentically with audiences through this medium. Content is being created for one audience but utilized as the supplement for others. And this disconnect shows. Humans are actively avoiding marketing and advertising content being pumped out, in search of a more authentic story.

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How To Blogging Advertising Advertising 351

Ronn Torossian

JUNE 23, 2020

Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home during the pandemic received high ratings. A recent survey of more than 800 employees in various […]. The post The Future of Remote Work appeared first on.

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Employee Survey Agency Strategy 221

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

ImPRessions - Crenshaw Communications

JUNE 10, 2020

To the class of 2020, congratulations! This time has not been easy. You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends. But the work and dedication you needed to finish your degree in a new and strange situation will help you in the next chapter. Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations

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Agency Interviews Journalism Instagram 284

Prowly

JUNE 4, 2020

In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. In a world more media […]. The post Media Relations 2020: Does Snobbery Actually Work?

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Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Classic earned media – while powerful – can be difficult to manage. Your brand’s story might get told, but you won’t have control over how.

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Strategy Media Television Content Marketing 273

Cision

JUNE 16, 2020

Key takeaways from our PR Manager Rebecca Dersh's conversation with McDonald's VP of U.S. Communications, David Tovar.

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Communications 314

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Business Wire

JUNE 23, 2020

Ellen Roseman is a Canadian writer, specializing in personal finance and consumer issues. Roseman is also a renowned journalist who has been a strong advocate for Canadian consumer rights for the past 35 years. There is plenty of evidence of this in her current column at LowestRates.ca , as well as in her multiple published books. Roseman has a 20-year history as a columnist for the Toronto Star’s business section, following two years as business editor.

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The Resolution Blog

JUNE 9, 2020

We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no further we have put together a FREE PR report template for you to use. We really care about people’s time. So Stefan Testka, head of design at CoverageBook created this […]. The post Free Google Slides template for your next PR report appeared first on PR Resolution — by CoverageBook.

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Google Report Technology Blogging 218

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways.

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B2B Social Media Branding Brand 276

PRSay

JUNE 5, 2020

Yesterday, PRSA’s Employee Communications Section presented a webinar addressing how communications professionals can help lead conversations within their organizations on race and race relations in the aftermath of George Floyd’s death during an arrest in Minneapolis on May 25. Titled “Responding to Racial Injustice With Change and Healing,” the session brought together diversity and inclusion experts — Felicia Blow, APR, Kim Clark, Deme Jackson and Anita Ford Saunders, APR — who shared i

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Employee Leadership System Education 218

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Agility PR Solutions

JUNE 29, 2020

The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of history has already proved to be a baptism of […]. The post 3 tactical tips for mapping out your 2020 social strategy appeared first on Agility PR Solutions.

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Strategy Social Media Branding Brand 216

Cision

JUNE 25, 2020

If 2020 has taught us anything, it’s to expect the unexpected. We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times.

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Crisis Communications 296

Business Wire

JUNE 16, 2020

In many ways, how we talk about environmental, social and governance themes hasn’t changed in a long time. What has changed in the last decade, though, is we’re discussing it an awful lot more, which means the choices we make in how we communicate on ESG and impact and sustainable business – and the myriad ways we refer to same – are far more critical in the months and years ahead.

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