Onclusive
AUGUST 3, 2020
The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ?
ImPRessions - Crenshaw Communications
AUGUST 31, 2020
For PR people , few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients. Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Often it means you’ll get valuable feedback even if every offer doesn’t turn into a quick story.
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Cision
AUGUST 12, 2020
PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going.
Business Wire
AUGUST 4, 2020
There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. The instant accessibility of your news release ensures audiences can find it the minute it crosses the wire, or in the middle of the night when they might be looking for a solution.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
AUGUST 10, 2020
“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry. The brand embraces employee advocacy and input. […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
AUGUST 16, 2020
We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Join this live workshop led by two leading communications professionals who will share examples of success and best practices for monitoring and reporting on the quality of earned media.
ImPRessions - Crenshaw Communications
AUGUST 5, 2020
Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. . Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients or investors will automatically judge your proposition by how you present your credentials in digital form.
Cision
AUGUST 19, 2020
Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.
Business Wire
AUGUST 27, 2020
News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
AUGUST 7, 2020
Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info. Businesses are constantly working on different things that need to be done, and the best way to inform the public on those business activities is through a press release. […].
Prowly
AUGUST 27, 2020
What is a media pitch? Simply put, the definition of a media pitch is an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or […]. The post Media Pitching 101 – Tips & Examples to Get Coverage appeared first on Prowly Magazine.
Onclusive
AUGUST 24, 2020
In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist. It almost seems odd to consider that possibility.
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence. Yikes. The Easterbrook story is notable, and not just for obvious reasons.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
AUGUST 27, 2020
Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen.
Business Wire
AUGUST 19, 2020
For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell. Taking this one step further, reporters are not interested in telling an organization’s story, they are interested in telling a story their audiences want to read.
Ronn Torossian
AUGUST 31, 2020
Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring Robert Pattinson, is not moving the franchise in that direction. Based on the trailer, it appears […]. The post Latest Trailer Shows Even Darker Batman appeared first on.
Prowly
AUGUST 10, 2020
A painting by a young art student and Van Gogh’s Irises might look equally good but it is no secret that the Dutchman’s work will be priced a 1000 times more than the budding artist. So how is a piece elevated from masterful work to a symbol of greatness bringing your company recognition and publicity? […]. The post Top Art Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
AUGUST 30, 2020
We’ve seen how disinformation has become a major source of chaos in the media, and likewise on down the chain to the communications industry—but how does deliberately misleading or biased information spread in U.S. society, what parties are most responsible for sharing it, and whose job is it to combat it? New research from the […]. The post Disinformation in society: New Institute of PR research examines and tracks its spread appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
AUGUST 13, 2020
As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.
Cision
AUGUST 14, 2020
Our Take 5 Live conversation with Anna Crowe of Crowe PR on PR metrics, ROI and how comms professionals can move the needle.
Business Wire
AUGUST 7, 2020
Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
AUGUST 27, 2020
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. A recent survey by video production agency MotionCue polled 500 marketers and consumers on their eight favored forms of […].
Prowly
AUGUST 5, 2020
Despite what some people may say, music labels and musicians need the help of industry journalists and reporters to reach a wider audience. Good reviews or being talked about can help you carve a niche and convince people you’re worth their time. Plus, PR can also help win awards. Believe it or not, music that […]. The post Top Music Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.
Stuart Bruce
AUGUST 5, 2020
Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple. That’s where the right media strategy comes in.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
AUGUST 20, 2020
What our customers had to say about the Cision Communications Cloud, according to G2 Crowd reviews.
Business Wire
AUGUST 13, 2020
SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years. Another way to look at a SPAC IPO might be to call it a SPAC “IPM” – for Initial Public Merger. The transaction structure provides for a publicly-listed shell corporation to acquire/merge with an operating business, which becomes the publicly-traded company following completion of the transaction process.
Ronn Torossian
AUGUST 24, 2020
Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.
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