Agility PR Solutions

NOVEMBER 4, 2024

As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies. This op-ed explores how organizations can leverage social media analytics to enhance their cybersecurity PR […] The post Enhancing cybersecurity PR strategies with social med

Analytics 171

Analytics Social Media Strategy Media 171

Business Wire

NOVEMBER 21, 2024

In the vast ocean of digital content, your press release can get lost in the continual waves of news. You’ve crafted it carefully, with every word chosen to tell your story. But how do you ensure it can be found in the stormy seas of information? The secret lies in the humble hyperlink.

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Agility PR Solutions

NOVEMBER 13, 2024

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. When brands are open, honest, and authentic in their messaging, they […] The post Building trust in brand marketing with transparent and authentic PR strategies appeared first on

Strategy 191

Strategy Branding Brand Marketing 191

Sword and the Script

NOVEMBER 12, 2024

If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, ‘I don’t do politics, but here are some marketing or PR lessons from the election.

Marketing 200

Marketing Software Training B2B 200

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Remote PR Jobs

NOVEMBER 8, 2024

In our past articles, we reviewed the first two steps of the job application process. First, we focused on writing a resume , and then the cover letter. Next on the agenda is acing the interview. In this guide, we will go over tips for in-person and virtual interviews. How to communicate effectively in a job interview? Before going into the interview, review your resume and cover letter carefully.

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5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact.

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Business Wire

NOVEMBER 26, 2024

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows. Held annually in Las Vegas, CES is a global stage for innovation, where companies unveil cutting-edge technologies, products, and services across various industries, including consumer electronics, automotive, healthcare, smart home, AI, robotics, and more.

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Agility PR Solutions

NOVEMBER 25, 2024

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base. However, the rise of social media, influencer marketing, and direct-to-consumer sales has opened up new avenues for small beauty brands to gain visibility and connect with their target audience. […] The post The beauty of PR: How small brands in the beauty industry can shine in a crowded market appeared

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PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Louis Post Dispatch asked their audience members who or what was most important to them, editor Dick Weiss says, “Their answer was surprising. Many did not say their families, children or God.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Remote PR Jobs

NOVEMBER 26, 2024

How to deal with a Public Rela tions crisis? With a Crisis Communication Plan. No one wants to face a PR crisis, but they happen—even to the most prepared brands. The good news? You can use an effective Crisis Communication Plan to navigate it. This guide will walk you through how to prepare for a crisis , manage one effectively, and come out stronger on the other side.

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Ronn Torossian

NOVEMBER 21, 2024

Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. For CPG companies, aligning with these values is no longer optional—it’s a necessity for building trust and fostering loyalty.

Marketing 195

Marketing Consumer Agency Industry 195

The Resolution Blog

NOVEMBER 4, 2024

PR and SEO are more connected than ever. So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Digital PR to increase brands’ visibility on Google. The key takeaway? Traditional PR can significantly affect search visibility; you just might not realise it – yet. If you’re curious about […] The post Why Counting Links in Your Coverage Matters (And Could Increase Your Budgets) appeared first on PR Resolution — by CoverageBook.

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PR for Anyone

NOVEMBER 12, 2024

Kim Davis is the Executive Vice President of Social Impact, Growth Initiatives, and Legislative Affairs at the NHL. A trailblazing leader, Kim has a rich history in corporate responsibility and social equity, being recognized by top organizations like Adweek, Sports Business Journal, and Savoy Magazine. She even shared a profile in Essence Magazine with Michelle Obama as one of the 28 most influential Black women in America.

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Sports YouTube LinkedIn Journalism 130

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Agility PR Solutions

NOVEMBER 7, 2024

There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish poet Robert Burns in the late 1700s. That lesson is […] The post PR lessons from the 2024 election that can be applied to non-political PR accounts appeared first on Agility PR Solutions.

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Publicity 182

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. In PR, where crafting content and conducting research are central to our work but can be labour intensive, AI offers a promising way to work more efficiently. For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatG

Ethics 115

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Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results. That’s according to a new report by a creative consulting shop called Prophet.

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Ronn Torossian

NOVEMBER 21, 2024

In the cybersecurity world, crises are not a matter of if—they’re a matter of when. High-profile data breaches, ransomware attacks, and insider threats have made cybersecurity a top concern for businesses of all sizes. In the face of such incidents, effective public relations (PR) is crucial for minimizing reputational damage and maintaining trust with stakeholders. […] The post The Role of Public Relations in Cybersecurity Crisis Management appeared first on.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. So-called “news deserts” rose to 206 this year from 204 in 2023.

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Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).

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Agility PR Solutions

NOVEMBER 3, 2024

While most people would agree that sales and marketing go hand-in-hand, PR can sometimes feel like a bit of an outlier. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and contributing to lead nurturing is often overlooked. However, if […] The post 3 smart strategies for aligning your PR strategy with B2B lead scoring appeared first on Agility PR Solutions.

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B2B Strategy Tools Marketing 171

Wadds Inc.

NOVEMBER 23, 2024

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. Industry surveys tell the story of the wholesale adoption of AI. In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ).

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.” Businesses shifted from a philosophy of “growth at all costs” in years prior, to one of “ profitable growth ” this year.

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Ronn Torossian

NOVEMBER 21, 2024

In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions. Building emotional connections is key to driving loyalty and advocacy, and a CPG marketing agency can help brands craft campaigns that […] The post Building Emotional Connections with Consumers Through CPG Marketing appeared first on.

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Culpwrit

NOVEMBER 3, 2024

By Gur Tsabar The mainstream media’s gatekeeping is real. It controls the narrative and protects the powerful, sidelining issues like racial justice, labor rights, and international solidarity. If you’re entering PR with a hunger for social change, you’re on the front lines of a battlefield. Let’s talk about hacking this broken system, not just… Continue reading How Your PR Career Can Drive Social Change by Breaking All the Rules The post How Your PR Career Can Drive Social Change by Break

System 119

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Awario

NOVEMBER 20, 2024

Looking to boost your Instagram game? This guide is packed with 200+ trending hashtags for every niche, mood, and season. Plus, uncover pro tips and strategies to skyrocket your engagement and reach the right audience!

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Agility PR Solutions

NOVEMBER 4, 2024

It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the election. But 2024 election coverage hasn’t been the only obstacle for PR pros to navigate […] The post Breaking through a nonstop news cycle in 2025: Tips for healthcare PR appeared first on Agility PR Solutions.

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Healthcare Communications Media Media Relations 179

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. Effective media relations involve strategically engaging with journalists and media outlets to generate favorable coverage and enhance a company’s visibility.

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Corporate Communications Crisis Communications Crisis 88

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. I wanted to change that, or at least challenge that thinking.

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Software Wikipedia B2B Pitching 131