PRSay
OCTOBER 3, 2024
Crises are inevitable. Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. People are naturally skeptical and quick to point out faults. This skepticism is why brands need to build trust long before any crisis occurs.
Agility PR Solutions
OCTOBER 13, 2024
The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It’s not just for tech experts anymore. PR pros need […] The post Why PR professionals need SEO: Enhancing visibility and credibility appeared first on Agility PR Solutions.
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Business Wire
OCTOBER 21, 2024
Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social media shares, is highly valuable. This means more eyeballs and impressions because you shared compelling news that journalists want to share. The challenge here is measuring the success of these earned media articles, particularly from press releases.
Notified
OCTOBER 21, 2024
Press releases are powerful tools for sharing news and engaging global audiences. But measuring their success can be tricky. Many communicators make common mistakes that lead to inaccurate or incomplete insights.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
OCTOBER 23, 2024
One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash. Whether you’re helping one of your PR clients put out a […] The post Flip the script: 7 ways to turn negative branding into a positive PR success story appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
OCTOBER 22, 2024
The post 2024 US Presidential Election Media Impact Analysis – Fifth Edition appeared first on Onclusive.
PRSay
OCTOBER 1, 2024
Whatever a brand sells — from luxury goods to software solutions — it’s also in the attention business. It’s in the business of attracting potential customers with its incredible product, innovative technology and can-not-miss experience. For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence.
PR for Anyone
OCTOBER 22, 2024
Kristen Dahlgren is a seasoned journalist with over 30 years of experience, known for her work on NBC’s The Today Show and NBC Nightly News. As a medical correspondent, she covered a story that ultimately saved her life and has since become a passionate advocate for breast cancer awareness. In this episode, Kristen joins Christina Daves to discuss her personal breast cancer diagnosis, the importance of self-advocacy in healthcare, and her current mission with the Cancer Vaccine Coalition t
Axia PR
OCTOBER 29, 2024
In this episode, Mort Crim joins host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.” Tune in to learn more!
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
OCTOBER 27, 2024
Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in. By consistently analyzing how your content performs, you can fine-tune your strategy, boost your […] The post Watching social media trends: A complete guide to Instagram Analytics in 2025 appeared first on Agility PR Solutions.
Remote PR Jobs
OCTOBER 21, 2024
Are you looking to transition your career into Public Relations or Communications, and not sure where to start? In this article, we go over the tips and tricks for writing a resume to help you highlight your transferable skills. By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. PR Skills to Make Your Resume Stand Out Communication Skills: Strong communication skills are key to many industries like marketing, sales and even jo
Sword and the Script
OCTOBER 8, 2024
B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% of revenue , well below the 10% industry benchmark ; Peer-reviewed academic research shows B2B tech startups consistently underfund marketing ; More marketing leaders wou
PRSay
OCTOBER 16, 2024
“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PR for Anyone
OCTOBER 15, 2024
Dr. Susanna Greer is a pioneering cancer researcher with 27 years of experience in the field. Currently serving as the Chief Scientific Officer for the V Foundation, Dr. Greer has dedicated her career to understanding and fighting cancer, leading groundbreaking research in immunotherapy. Her work has given hope to countless individuals and families affected by cancer.
Prowly
OCTOBER 31, 2024
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have a short guide that will help you find the exact journalist your story needs.
Agility PR Solutions
OCTOBER 13, 2024
Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it comes to the PR industry, establishing a good reputation […] The post 8 ways to maximize ROI through strategic content partnerships—and how to find partners appeared first on Agility PR Solutions.
Awario
OCTOBER 4, 2024
Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
OCTOBER 22, 2024
Ebooks are the most popular form of gated content; they get passed around by buying committees and are often consumed 2 days after it’s downloaded More prospective customers downloaded gated content in 2023 than the year prior. Gated content consumption was up 14% compared to 2022 and 77% since 2019. That’s according to a new study by Netline. The company sells software that provides marketers with “intent data” and that’s where the data in this study comes from.
PRSay
OCTOBER 25, 2024
Adam Chodzko recently wrapped up his 16th season working in Major League Baseball, his 15th with the Los Angeles Angels. As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. On Oct. 14, during PRSSA’s ICON 2024, Chodzko was on a panel discussing news releases in sports PR.
PR for Anyone
OCTOBER 15, 2024
I recently appeared on *Good Day DC* as a lifestyle contributor, which is always an exciting experience. As a regular guest on the show, I get to share tips and tricks that make everyday life just a little bit easier, and this time was no exception. Whether you’re clasping jewelry, wrapping gifts, or struggling to open stubborn jars, I’ve got some fun and practical life hacks that can save you time and energy.
Buzzstream
OCTOBER 30, 2024
Last week, Ryan Law of Ahrefs published the Best Booststrapped Backlink Builders in 2024. It’s a fantastic analysis of the sites on a “bootstrap” budget that built the most referring domains in the past year. But questions came up as I started looking at the list. How did the sites get their links? Was it different in each industry?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
OCTOBER 21, 2024
Planning your next public relations campaign? One thing you don’t want to overlook is search engine optimization (SEO). As digital PR campaigns take off, SEO is and will remain a cornerstone of a successful strategy. For this reason, you’ll want to know where the two actually intersect and what SEO strategies your next PR campaign […] The post 10 SEO-friendly content strategies for PR campaigns appeared first on Agility PR Solutions.
Culpwrit
OCTOBER 25, 2024
In the early hours of October 13th, the DePaul PRSSA executive board packed their bags and boarded the first flight to Anaheim, CA, ready to attend PRSSA’s annual International Conference (ICON). For all but one member, this was their first time at ICON—a thrilling yet slightly daunting introduction to the world of public relations… Continue reading Lessons Learned by Future Pros at PRSSA ICON 2024 The post Lessons Learned by Future Pros at PRSSA ICON 2024 appeared first on Culpwrit.
Sword and the Script
OCTOBER 1, 2024
The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse the rounding error, generative AI has been more or less mainstream for about two years. So, what’s been the impact on PR and corporate communications?
Stern + Associates
OCTOBER 9, 2024
Having executives, partners or other affiliated people with your organization giving keynote addresses or participating in panels at important events is an obvious boost for your brand. But how do you get your bench to the point where they’re in demand? Before thinking about speaking engagements, first think about how you can boost your experts’ brands and platforms.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR for Anyone
OCTOBER 8, 2024
Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. In this episode, Elyce sits down with Christina Daves to share her inspiring journey, beginning with her friendship and partnership with the late Kate Brosnahan Spade.
Buzzstream
OCTOBER 10, 2024
Links can cost anywhere from $25 to $5,000 per link. Pricing for links can vary widely. Obviously, several factors go into determining the cost of a link in 2024—and whether that price makes sense for you. Working with an agency vs doing it alone will change the pricing. Different tactics will have different costs. The quality of a link also contributes to the cost.
Agility PR Solutions
OCTOBER 7, 2024
As a PR company, we often see clients’ confusion about what PR actually is and how it works. We often hear questions like: “How will PR improve our sales? How many clients will it bring to us?” These questions highlight a misunderstanding of the unique role PR plays in the broader business landscape. It is […] The post PR vs marketing vs sales: How to find the bridge?
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