Bad Pitch Blog
JUNE 22, 2006
'Working the Phones? Phone Answerers uploaded by SunFlowery If you''ve established yourself as a source, the media will contact you to request interviews with your company/ client/ executive/ expert about an issue/ trend/ product/ service that ties into their story. Be sure to get this basic information to properly evaluate their requests: Media Outlet: DUH!
Bad Pitch Blog
JUNE 19, 2006
'Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. This one comes from Jeff Greene and the Gold Group on behalf of global relief agency Oxfam. Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. It''s raising $35 million to help East Africa deal with a drought-inflicted crisis.
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Bad Pitch Blog
JUNE 8, 2006
'Our latest badge of dishonor is pinned to a corporate PR person. Yes Virginia, bad media relations practices also take place client side. Talk about the straw that broke the camel’s back; when the third Apartments.com email landed in my inbox, it had SEVEN attachments tacked onto it totaling 3MB. But all three emails deserve tough love, so let’s review.
Bad Pitch Blog
JUNE 5, 2006
'HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. It took five emails from one agency, despite my request to Michael Ingalls to only send me news relevant to my blog''s focus. Here’s an overview of the spam blasted at my Yahoo! account in just two month’s time. (emphasis added) April 5: Dotster Connects the Dots Once Again Making.EU Domain Name Registration Easy and Affordable "Dotster, Inc., one of the first accr
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Bad Pitch Blog
JUNE 2, 2006
'Sam, the world’s ugliest dog and Greenpeace’s new, temporary and completely unofficial mascot. No one’s perfect. Typos happen to all of us… especially even the BPB. But the Philadelphia Inquirer brings us a really ugly and embarrassing typo committed by Greenpeace. We present it here exactly as it was written, capital letters and all: "In the twenty years since the Chernobyl tragedy, the world''s worst nuclear accident, there have been nearly [FILL IN ALARMIST AND ARMAGEDDONIST FACTOID HERE].
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