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'On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." These energetic students, all members of the Public Relations Student Society of America , from San Jose State, Sacramento State and Cal Poly Pomona were eager to pick every morsel of wisdom from all who spoke.
'If you keep trying the same thing, expecting different results, you''re nuts. So here are some alternatives to the much loved, abused and murdered news release. 1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. Research results work well in this format and stand out from the other news competing for column inches. 2) Advertising: Paid placement can be very useful if you want complete control of the message, inc
'Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. That''s just the start of this carelessness, senselessness, nastiness. You decide which one. Off Target: Chris started pitching me in December of 2009. He''s sent me six news releases -- despite me asking him to stop doing so TWICE.
'Let''s face it. Media relations gets a bad reputation in our industry. My totally unscientific theory? It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it. As a result, they hate media relations and as they rise in the ranks they''re inspired to cast it aside. Sure the business model doesn''t support a VP picking up the phone and pitching Michael Arrington (go ahead.call him on the phone, send him a hand-wri
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
'Any discussion about how language has evolved shouldn’t be centered on syntax, linguistics or semantics, but instead focus on ability, prevalence and - wait for it - speed. Language by nature is about communication. Using it provides us with the capability to convey information, persuade, dissuade, critique, praise, inspire and subjugate. Words we create, therefore, aren’t just symbols, but are tools to be wielded in shaping the things we want to shape.
'Sometimes, the work is done for us. Take the pitch we received from our friend Wendy at the Philly Inquirer ; it was one letter Kevin and I received in a crowded week of people saying "Help us rid the world of awful letters." This bad use of gimmickry from a U.K. PR concern asks reporters to write about a new book about the trance form that some people have over the great unwashed masses.
'Sometimes, the work is done for us. Take the pitch we received from our friend Wendy at the Philly Inquirer ; it was one letter Kevin and I received in a crowded week of people saying "Help us rid the world of awful letters." This bad use of gimmickry from a U.K. PR concern asks reporters to write about a new book about the trance form that some people have over the great unwashed masses.
'Social media gives bad pitch recipients an eager audience to witness, with reality-TV like glee, the horror landing in their in boxes on a daily basis. In fact, the tools available to us online now allow us to vent in a variety of ways. Boing-Boing points us to this all too familiar exchange around embargoes. We have a free and powerful production studio available to us online folks.
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