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In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. H ow do you catch a reporter’s eye? Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%
To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Its ROI validates the planning and budgeting that went into it. Here’s how to get started. Step One Like a GPS, goal […].
Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis.
One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian […].
Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian […].
Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?
A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Makes sense, right? Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college.
When you’re in the business of communicating, what you say matters. A lot. And the language you use can say much more about who you are and what you care about than the actual message itself. Words and phrases have nuances; they have histories. And they can suggest a subtext that you may not intend. Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I)
As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. By targeting prospects, it can also help fill the sales funnel.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Public relations is all about influencing attitudes and behaviors. To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives. Luckily, there are several common steps to all PR plans listed by PR experts. By following them, you can create a PR strategy […]. The post PR Planning: How to Create a PR Strategy (w/ Template) appeared first on Prowly Magazine.
For the last 18 months, Business Wire and Onclusive have been working closely together to analyze thousands of press releases. In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising.
For 25 years, Monster has worked to transform the recruiting industry. Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire medi
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. This month is a reminder to me about one of the best career decisions I ever made — one that almost didn’t happen. As PR professionals know, the Accreditation in Public Relations (APR) is our profession’s gold standard for recognizing communicators who have demonstrated the “drive, professi
People in PR and media circles have been excited about Clubhouse for at least six months. In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. But the real appeal was Clubhouse’s exclusivity. As the name implies, it launched as an invite-only social media app and was known as a hangout for venture capitalists, tech entrepreneurs and other Silicon Valley elite.
The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics. One of the main reasons behind this is the belief that the number of followers someone has is too competitive, and although that’s true, an ever-increasing number of […].
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI. Well, I have a bit of news for you. There is NO memo!
The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. Getting approved responses and researching a situation takes time and can often be delivered too late. However, with structure, you can put together an effective crisis communications plan.
When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Not so! There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts.
A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. But things are changing, and shifting public opinion is one reason why.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads. By its […]. The post Choosing a PR Career appeared first on.
Crisis communications situations require multi-channel rapid response and research so that you can address the circumstance thoughtfully. In times of crisis, response strategy and multi-level approvals can be overwhelming. However, with careful planning and structure, you can put together an effective crisis communications plan, empowering your brand to be proactive rather than reactive and avoid pitfalls.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator?
Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Ideally, it serves as a third-party testimonial for a company or its product, building credibility and demonstrating key product attributes.
We survived last year, and for that I congratulate you, because it wasn’t easy. We know how much of a struggle it was for everyone, especially if your business depends on engaging with and connecting with consumers. Now, after a complete year living with the global pandemic, we are staying optimistic about what the future […]. The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions.
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