Business Wire
MAY 18, 2021
Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering.
Ronn Torossian
MAY 3, 2021
Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones. However, digital cookies, specifically third-party ones, will be disappearing this year on Google Chrome because of heightened privacy concerns.
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Cision
MAY 17, 2021
Avoid using these words in your press releases and pitches.
ImPRessions - Crenshaw Communications
MAY 3, 2021
In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell?
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
MAY 6, 2021
Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will have a big impact on your sales, revenue, and growth. This is one reason why PR is so vitally important. Without a PR evaluation plan in place to manage your brand’s image, or get the word […]. The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Business Wire
MAY 5, 2021
Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.
Ronn Torossian
MAY 27, 2021
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].
Cision
MAY 28, 2021
See why these press releases impressed us the most this month.
ImPRessions - Crenshaw Communications
MAY 25, 2021
PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry — size can matter. In general, larger agencies have a more traditional work atmosphere and all that goes with it — a more formal hierarchy, multiple layers of managem
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
MAY 21, 2021
As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Knowing the right turns to take along the planning path and understanding the stakeholders that influence decision-making is a real asset, and a time-saver, for clients.
Agility PR Solutions
MAY 5, 2021
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].
Business Wire
MAY 12, 2021
Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?
Stephen Waddington
MAY 4, 2021
A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
MAY 25, 2021
It might be time to ease up on the acronyms and insider lingo.
ImPRessions - Crenshaw Communications
MAY 18, 2021
Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.
Prowly
MAY 18, 2021
Press releases are a cornerstone of any public relations strategy. You could even go so far as to say you can’t do effective public relations without them. Press releases are the standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news that […]. The post How to Format a Press Release in 2021 (w/ Examples) appeared first on Prowly Magazine.
Ronn Torossian
MAY 26, 2021
At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image. To others, it means building relations, especially with customers or potential investors. However, as much as this is a large part of what public relations entails, it is also much more than that. The increase […]. The post Five Things Everyone Should Know About Public Relations appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Business Wire
MAY 25, 2021
Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting. You want your quote to convey so much – the excitement of the news, the emotional impact of your news upon your audiences, your strong opinion on a topic. So why do so many PR pros fall back on the old, formulaic approach to the press release quote?
Onclusive
MAY 24, 2021
As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals. The team gained a seat at the table in business decisions and wanted to learn how to use data to further strengthen the understanding of the value of communications. After conducting research, ConnectWise knew that the Onclusive media analytics platform was the tool that they wanted as they were looking to track all media covera
Cision
MAY 12, 2021
Find out what you may have missed from the State of the Media Summit.
ImPRessions - Crenshaw Communications
MAY 12, 2021
Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story. Thanks to COVID-19, I, like many others, have started at a new workplace without meeting my team members in person.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
MAY 25, 2021
Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. Regardless of our race, these issues affect us all. Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them a priority in their organizations by infusing each into their cultures.
Ronn Torossian
MAY 24, 2021
The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market. Many lives have changed due to pandemics, and there is a “new […]. The post Real Estate Public Relations to Stand Out in a Post COVID Market appeared first on.
Business Wire
MAY 4, 2021
In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020. As low interest rates and investor enthusiasm for IPOs, especially SPACs , continue in 2021, more and more companies are considering whether to take their company public, or not.
Onclusive
MAY 19, 2021
As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning. In this webinar, you’ll learn: Planning principles and some popular models How to use AMEC’s Integrated Evaluation Framework as a planning tool The role of PR analytics data & insight i
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
MAY 19, 2021
En datadriven inställning underlättar när man vill påvisa effekten av sina kommunikationsinsatser.
ImPRessions - Crenshaw Communications
MAY 10, 2021
Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.
PRSay
MAY 17, 2021
As we continue through 2021, at times, it still feels like 2020 — version 2.0. But spring is here and hope springs eternal. COVID-19 vaccinations are available to larger segments of the population. Disneyland reopened. Fans are returning to baseball stadiums and basketball arenas. The economy is showing signs of renewed life. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year.
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