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For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic.
Every day I text my wife hashtags. She thinks it’s kind of stupid and she’s right (#superfluous), but it’s always funny to me because it demonstrates how little thought goes into using them. Everybody knows that hashtags are a way to contextualize and index content, but it’s evident that people who use hashtags don’t think very much about how people discover content with them.
Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. For example, if you’re a PR professional representing a home décor site known for its eclectic items, and the data shows that customers are purchasing your least on-brand pieces during a certain time […].
by guest writer Ron Stein. Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
School is not for everyone, and some of the most successful people left school without getting a degree. Some didn’t even make it to upper level-classes. Their ranks include such magnates as Richard Branson, Bill Gates, and Steve Jobs. Others made it through to a bachelor’s degree, but it wasn’t necessarily pretty – Mark Cuban and Chris Burch fall more in that category.
The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 1/2 of all Canadians are living paycheque to paycheque. What’s worse? 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. Something has to change or the next generation could live difficult lives.
The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 1/2 of all Canadians are living paycheque to paycheque. What’s worse? 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. Something has to change or the next generation could live difficult lives.
A Guest Post By Ken Jacobs, Jacobs Executive Coaching and Jacobs Communications Consulting. In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how to know if executive coaching is right for them. I find it helpful to share with them the kinds of issues I’ve helped empower PR executives to help achieve their desired outcomes.
It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground.
Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […].
In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to this morning’s news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage. Not since Gwyneth Paltrow and Chris Martin’s “conscious uncoupling” has a marriage’s end been so magnified and dissected by media
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
When developing a strategy it is often valuable to gather as many perspectives as possible. No one individual can easily predict the problems that might arise to impede the strategy, and the skills that new minds bring to planning make for strategies that are dynamic and flexible. The more voices that contribute to a strategy, and the more experienced those voices are, the stronger the eventual project will become.
They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet.
September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. ET. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process.
The invitation seemed interesting at first. One of a handful of journalists! Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. That’s when I saw the specifics. The event was the following day in Los Angeles. I’m based in the Bay Area. If this was the first time a PR “professional” had spammed me with a geographically inappropriate invite, I might have let the oversight slide.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […].
There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits. It so disruptive and interesting that the media just have to cover it. Pretty rare but it happens. The more traditional PR launch is like a six gun salute. You cue up your news, share it in advance with selected journalists (or offer an exclusive), pre-brief them under embargo, if you’ll forgive a little PR jargon, and voilà!
B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example.
Getting into a PR firm may take a few tries – you may even need to do more than one internship. If this is your first real job after finishing school, don’t be afraid to take time to find the perfect fit. Doing a few internships in different specialty areas of PR allows for the opportunity to define what is the best fit for your future goals and for your personality.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. For most working professionals, establishing a supportive social circle is a tough feat. In the case of digital nomads like me, we opt for living, working, and traveling in cities around the world rather than making our homes in one city. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.
When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. It’s a free, relatively easy and user friendly way to get their feet wet in the world of promotional marketing, and it is accessible to companies of any size. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.
As the Director of PR Engineering at AirPR, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with fascinating companies in a wide range of industries. Each is doing super compelling work yet […].
When it comes to crisis communication, timeliness is important. But so is accuracy. This is a lesson that Samsung has been learning the hard way while managing their Galaxy Note 7 crisis. What did Samsung do wrong? They gave too much information too soon at the onset of the crisis. As a result, they’ve frustrated customers, regulators and have had to make an embarrassing amount of retractions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm , but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the resulting media coverage? In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel
Seth in Paris. I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac , Google and Toys ) lives in our town, Croton-on-Hudson, NY. I was very excited to meet and speak with Seth. Sites like 9to5Mac have drawn huge audiences for years and driven Apple (and other blogs) crazy by being the first to sniff out and report on the latest devel
A Guest Post By Karen Freberg. I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media?
Tech tools make me seem like a better writer than I am. If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […].
It’s clear that Wells Fargo has proven to NOT be crisis-ready for multiple reasons. As a result, they’re faced with one of the most difficult crises to manage: a crisis of corporate culture. In this week’s #crisisready video I highlight the bank’s two biggest crisis management fails. Take a look: What do you think of Wells Fargo’s crisis response?
What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class.
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