Bad Pitch Blog

MARCH 28, 2006

'Spintown is buzzing with tragedy , controversy and drama , drama , drama. We’re left with more questions than answers at this point. But to recap… After a painful Google Juice withdrawal, Scott Baradell mysteriously found himself in a strange hotel on the outskirts of Spintown. There’s a roll of film on the nightstand. Should he have it developed? Speaking of strange developments, "something’s rotten in the state of Denmark" (and it’s NOT Desirable Roasted Coffee ).

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Bad Pitch Blog

MARCH 23, 2006

'In just 10 days, 50 public relations professionals have signed the Bad Pitch petition to show their pride in the public relations industry. From Canada’s BC to Australia’s GC , pros from around the world are stopping by and signing up. About half of the "signatures" are from agency folks (hence this post''s title). But our traffic logs and Feedburner stats tell us the “First 50” represent a minority of Bad Pitch blog readers.

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Agency Print Pitching Blogging 40

Bad Pitch Blog

MARCH 23, 2006

'Ex-journo Gary Goldhammer sends us this waste of taxpayer dollars as the Mayor of Anaheim tries to cash in on one citizen''s 15 minutes of fame. - From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release.

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Pitching Wireless Local Newspapers 40

Bad Pitch Blog

MARCH 21, 2006

'A spring snowfall made my daily commute longer than usual yesterday. It gave me time to wonder if the weather also froze the stream of pastel pitches tying stories to spring and Easter. Most stories are not tied to something as mercurial as a change in the weather. But its unpredictable, er, nature provides a perfect example of how media relations teams must always be ready to adapt their pitches based on breaking news.

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Bad Pitch Blog

MARCH 19, 2006

'Dying to get ink? Unless you work for a funeral home, casket manufacturer or some other rare exceptions , death is NOT a tie-in to your story. You’d think this was common sense, but we’ve been buried by really bad pitches as some shameless PR practitioners do whatever it takes to get a media placement. That or they are just too uncouth to realize their tie-in is tasteless. - GSN Honors Actress Maureen Stapleton With Game Show Tribute Tribute Includes Special Guest Appearances on ''What''s My Li

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Pitching Blogging Media Relations Examples 40

Bad Pitch Blog

MARCH 14, 2006

'We started this blog almost two months ago and the feedback has been great. Some do not agree with our approach and that’s fine. But would you rather have the media or PR people take these folks to task? In the past, we’ve posted links to stories and resources that inspire us to write this blog. Here are 10 more reasons we will continue the Bad Pitch blog in earnest.

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Bad Pitch Blog

MARCH 9, 2006

'Just in time for the weekend, we bring you a good pitch for ParkerGrace sunglasses. The following note garnered placements with VH1, Better Homes & Gardens, Woman''s Day and Life & Style Weekly. - Subject: A Shady Pitch Hi, FIRSTNAME. I hate to think that I''m pitching summer stories and it''s snowing outside. :) But, I wanted you to have information on ParkerGrace sunglasses as you get your calendar ready.

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Bad Pitch Blog

MARCH 7, 2006

'Josh Hallet at Hyku has created Instant PR. This represents an elegant yet simple solution to submitting your pitch to blogs. We suspect you’ll be seeing this type of push-button solution used across more and more blogs each day.

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Bad Pitch Blog

MARCH 5, 2006

'Phil Gomes is a busy man. In between his new group blog, Talkshop , and the earSHOT podcast for Edelman, he spoke at last week’s New Comm Forum. Yet he still manages to read and react to bad pitches sent his way. During some rare downtime, he sent along the following gem. - From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- JL Hello Phil, Isn''t it true that everyone is drawn to the unknown?

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Pitching Ethics Local Report 40

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Bad Pitch Blog

MARCH 1, 2006

'The news release is dead…here we go again. The latest swing of the hammer comes from Silicon Valley Watcher’s Tom Foremski in his article Die! Press release! Die! Die! Die! It has elicited more discussion on the tired topic and more Google Juice than an A-Lister''s link blog. Well the Bad Pitch Blog disagrees. EVERYONE trying to nail this coffin shut and bury it is missing the point.

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Bad Pitch Blog

MARCH 11, 2006

'I''ve been out of touch lately. To make up here''s one that, to coin an oft-repeated phrase, needs no real intro: Came from a pissed-off business editor who was ultimately laughing. I added a few notes and had some fun. * Subject: Newest Feminine Hygiene Innovation Dear Editor, The DivaCup™ represents the first breakthrough innovation in feminine hygiene in over 50 years!

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