Bad Pitch Blog

APRIL 24, 2006

'To help mint the cliche, “this stuff writes itself,” I submit the title of this post. What do Katrina victims and Osama have in common? They have nothing in common, but someone practicing among us submitted this question as a possible subject line for his pitch. Luckily he submitted this to an email discussion group first for counsel. Why would you want to connect two completely unrelated, political and emotionally-charged topics?

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Bad Pitch Blog

APRIL 11, 2006

'This pitch from Jackie Zima of Gregory FCA Communications stinks so bad it was singled out by five media outlets including the Philadelphia Inquirer, PR Week and the New York Daily News. The multiple sources sending it our way did so within minutes of each other. If you’re reading this during lunch, STOP. Consider yourself warned. Dear EDITOR, Those big family Seders and stacks of matzo we enjoy at Passover have an unspoken dark side-one that''s among society''s last taboos: the flatulence that

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Communications Pitching System Viral 40

Bad Pitch Blog

APRIL 9, 2006

'An all too familiar Web fever is upon us. Clients, flush with cash, are one deceptive symptom of this malady. They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. If you’re doing your job, there is a ramp up period. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions).

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Media Relations Media Pitching Small Business 40

Bad Pitch Blog

APRIL 6, 2006

'Slick’s back with a vengeance. He''s giving the latest badge of dishonor to Sprint for the pitching behind its Ambassador Program. The program is brilliant—in concept. Identify a cluster of influential bloggers within your target industry. Recruit them to receive free product/service in exchange for feedback. Reap the benefits of blog buzz. Executed correctly, this approach can work well.

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Meeting Construction Pitching Blogging 40

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Bad Pitch Blog

APRIL 4, 2006

'Readers jokingly tell us they hope to never appear on this blog. We say reading it " is half the battle! " We even receive pre-emptive notes asking for insight into a pitch before it goes out the door. We''re all about stopping bad pitches before they start. So we were more than willing to help the following request for your comments and insight. ".in an effort NOT to be outed on your site, I was hoping you might pose a question to your readers for me.

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Bad Pitch Blog

APRIL 26, 2006

'This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. Thanks to our friend for sending this along. We shall respect your request for anonymity. That said, lets do this. - From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005. lol.

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Pitching Real Estate Fashion Film 40

Bad Pitch Blog

APRIL 20, 2006

'Ah congratulations, Tom Cruise. I digress. Lately I’ve seen a lot of news about the little ultrasound/sonogram machine he was carrying around for the birth of Suri (there’s a name bound to garner headlines just before a movie comes out, eh?). The American Institute of Ultrasound in Medicine was also talking a lot – getting press for their views that it’s kind of against the law and really bad for the inbound kid to be looked at so casually by a non-pro!

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