Bad Pitch Blog
AUGUST 31, 2006
'Note to Self: Find the person at Bacon’s that updates Media Map profiles. See if we can put visual aids in our profiles to clearly communicate our rules of engagement* to the learning-impaired kids that spam us with noise like this. Hello! AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims.
Bad Pitch Blog
AUGUST 28, 2006
'We received a question from a reader we’ll refer to as Nonplussed. Nonplussed is pitching for a couple of clients to trade, business and consumer media and experiencing a dramatic dip in August coverage. He writes: “I never knew there was an official downturn (I came here from working in broadcast) and it would have been really nice to anticipate before getting bombarded by clients asking why they haven’t had any traction in a while.
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Bad Pitch Blog
AUGUST 27, 2006
'I knew that would get your attention. Last year the phrase was “couch jumping,” alluding to did you go off the deep end? This time it’s “Anakes On A Plane,” meaning have you hyped a new product on a blog or a vlog and did it totally screw with corporate expectations? But let’s take a look at how this happened, and thus portray Hollywood at its most elitist, totally headless (no puns) – and misled Today is the end of the second weekend of the hissy little horror flick (AP''s assessment), one wee
Bad Pitch Blog
AUGUST 22, 2006
'The Bad Pitch Blog is hitting the road and spreading the word about what NOT to do to achieve media relations success. We’re presenting at Ragan’s 10th Annual Strategic Public Relations Conference in Chicago from September 21-22. There is also a Wiki for the event, PR Rehab. Richard will be unable to join me, but you can. As a Ragan speaker, I can invite one person to the conference for half price.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Bad Pitch Blog
AUGUST 15, 2006
'OK folks. Those who know me personally will represent and tell you that I am not a mean-spirited person. But wtf is this crap? Here''s some PR spam I received this afternoon. Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and C
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Bad Pitch Blog
AUGUST 5, 2006
'This was supposed to be in my book Full Frontal PR, but the vagaries of editing and layout kept it from publication. I started working on a revision and decided it goes back in. Screw the editors, I say. There’s a breed of PR people out there that can get the meeting, do the interview and chat it up all day long on the phone with journalists. They have an anemic press book, though, and the buzz meter isn’t reporting the faintest blip.
Bad Pitch Blog
AUGUST 1, 2006
'Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. But before we unfold it, a word from Shel. “Clearly, this guy is hitting every podcaster without learning a thing about us or the themes of our podcasts. Neither Neville nor I would find anything about his podcast useful and interesting for FIR. This is one of the lamest pitches I’ve seen in a long time.
Bad Pitch Blog
AUGUST 27, 2006
'Ziff-Davis TechTarget exec, journalist and blogger Sean Gallagher sent us a pitch with a subject line that sinks to a new low. Sean notes: "This subject line almost automatically destined the pitch it was attached to for my spam bucket. But like a rubber-necker passing a car crash, I had to look." Subject: Debbie Does Data [Name], Tropical Storm Debbie hasn''t gained enough momentum to do damage to the East Coast yet, but she''s a poignant reminder that hurricanes and other natural disasters of
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