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'Richard’s last post generated some interesting comments. I’m elevating this one from Alex into a separate post. - You know, we''ve all done stupid things and hopefully learned from them. Instead of telling the whole world how bad a PR person you think this girl is, why not offer something constructive so that she can help better the profession. It''s a heck of a lot easier to snipe at someone behind the wall of a blog than it is to tell someone in person, and I''ve always been a bit dismayed at
'This is not about service. Fact is: we are easily the most cutthroat field besides pharmaceutical cretins (and they kill people for a living). I am totally pro competition but there are limits to tactics or approaches. Whatever happened to elegance? The letter I’m about to share takes the cake and the icing, and makes me think we ought to chill a bit.
'It’s somehow appropriate that a movie suggesting we wipe the slate clean and start over is coming soon to a theatre near you. Three recent posts from Silicon Valley have me worried we’re headed for another bubble burst. This time perhaps egos and misperceptions will plummet instead of my hard-earned investments. Michael Arrington needs to stop trying to put his pants on two legs at once.
'This editorial plea is near to my heart as it comes from a retail trade publication. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. Dear God, can you please help PR professionals stop with the "story ideas"? I work at a business trade magazine - we cater to home improvement professionals in the U.S.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
'Riddle me this. What’s wrong with this pitch? - Kevin, Did you happen to catch Marlo Thomas on the Today Show last week talking about her new discovery, “the Facebook?” Hopefully you''re not just learning about the social network Facebook.com from That Girl. But the truth is, today''s media landscape is shifting too fast for even many bloggers to keep up with on their own.
'If you want to get a throng of PR people to an event -- offer booze. In lieu of liquor, offer access to a member of the media. A steady stream of invitations to connect with an editor, producer or other member of the media over coffee, lunch or a drink(s) are offered up by very well-intended sponsoring organizations. But these events are a waste of time.
'If you want to get a throng of PR people to an event -- offer booze. In lieu of liquor, offer access to a member of the media. A steady stream of invitations to connect with an editor, producer or other member of the media over coffee, lunch or a drink(s) are offered up by very well-intended sponsoring organizations. But these events are a waste of time.
'Weber Shandwick sent me a smart pitch today on behalf of Odwalla. It’s a dimensional mailer (pictured here) that includes a short, one-page news release and a Rubik’s Cube.* The pitch is for a new line of soy-based drinks designed to make you smarter. Soy isn’t on my Jamba Juice to-do list. So why do I think this pitch is delicious? Simple: As you can see, the packaging makes the pitch, including a call to action.
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