Bad Pitch Blog
OCTOBER 24, 2007
'Karen Russell is one of several teachers I’ve met online and off that have a passion for social media and bridging the gap between practitioners and students. Yeah, students are digital natives, but that doesn’t mean they’re born with a blog and Twitter account. Via Colin McKay, I saw Karen’s request for “a dozen things I wish PR pros would blog about.
Bad Pitch Blog
OCTOBER 30, 2007
'Author and Wired editor Chris Anderson caved under the weight of endless PR spam -- more than 300 emails a day. So he published 328 email addresses – the latest batch of offenders – hoping the spam bots will teach these folks a lesson. And you thought Slick was a pain in the arse. Whether or not you agree with Anderson’s approach, I’m here to tell you the problem is JUST.
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Bad Pitch Blog
OCTOBER 29, 2007
'10) Busy Holding Vigil For Britney/Paris/Lindsay And Even Ellen 9) It’s Still With Legal For Approval 8) E-Mail Was Down All Day 7) Our Phone/Laptop/PDA Batteries Died 6) We Were At An Offsite Meeting/No Coverage Where Our Offsite Was Held 5) We Were Out Sick/On Vacation For A Few Days 4) Creative Director Pushed Back And Is Exploring a Different Direction 3) We’re Still Futzing With It, er, Making It Even Better 2) We Misunderstood The Deadline/Deliverable 1) Our Day Jobs Keep Getting In The W
Bad Pitch Blog
OCTOBER 25, 2007
'The Bad Pitch Blog will be on the BlogTalkRadio program "The Rundown" with Luke Armour. Armour is one of a handful of Ohio-based PR bloggers, which is just one reason I’m looking forward to this internet radio show on Tuesday, November 13 at 1:30 PM ET. The other half of this blog, Richard Laermer, will be joining us. And, best of all, you can join in too.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Bad Pitch Blog
OCTOBER 18, 2007
'The post below inspired us to create a Top 10 List of Things You Never Say to a Reporter. We''re getting some great entries so far and want to encourage everyone to keep them coming. Post them in the comment section of this post or the BusinessWeek post. Tomorrow I head to The University of Georgia to present at Connect. So the Top 10 List and the winner will not be posted until Monday, October 18.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Bad Pitch Blog
OCTOBER 10, 2007
'It’s happened to a lot of us. You’re told to start pitching a topic in earnest. Your pitch gets a reporter’s attention. After the usual exchange, you set a date for the media interview. The adrenaline begins pumping as you e-mail your client the details. Then suddenly the client bails on the hard-earned media opportunity, leaving you in a tough spot.
Bad Pitch Blog
OCTOBER 5, 2007
'This may fly in the face of Richard’s Pepto-Bismolic plea, but before everyone gets all Shiny Happy People, I must vent. Someone sent us their second bad pitch. Both pitches start with the salutation: To Whom It May Concern. TO WHOM IT MAY CONCERN!? First of all, this isn’t a salutation. To Whom It May Concern reads more like “F&!k it, I can’t find the remote so could you just publish this for me so I don’t have to get up and walk all the way across the room?
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