Bad Pitch Blog
NOVEMBER 26, 2007
'That headline is too long. OK, maybe not, but PR people need to start pushing their writing skills to do more with less. This whine may appear to be a common vintage, but consider news release headlines. Google recently advised Business Wire to limit news release headlines to no more than 22 words. If a news release headline is any longer, Google spiders will skip them.
Bad Pitch Blog
NOVEMBER 26, 2007
'This is Luke Armour -- PR Blogger, BlogTalkRadio PR guru and fellow Ohioan. Richard Laermer and I hung out with Luke on his BlogTalkRadio show, The Rundown, a few weeks ago. You can listen to the whole thing here. But be sure to check out the rest of Luke’s sound content as he chats up folks on a variety of PR and social media topics.
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Bad Pitch Blog
NOVEMBER 26, 2007
'The quick post below does not do the audience response justice. So we’re sprinkling some well-deserved link love on top. The Bad Pitch Blog received nearly 50 comments across this blog and Facebook about what NOT to say to the media. This pdf file serves up sage advice from Zena Weist, Gavin Heaton, Donna Papascosta, Jay, Brandon Carter, Becky Mochaface, Jen, Griff, Mike Keliher, Celeste, B.L.
Bad Pitch Blog
NOVEMBER 13, 2007
'A proper post is forthcoming, but be sure to download the long-awaited Top 10 Things to NEVER say to the Media. And be sure to tune in to The Rundown at 1:30 pm today. Richard Laermer and I will be talking with Luke "Under" Armour and answering your questions as well. More details here. We''re looking forward to talking with you!
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Bad Pitch Blog
NOVEMBER 2, 2007
'OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten stupid , er, ugly. But Seth Godin brings us the bottom line on mass pitching. "The processing of 100 press releases the old-fashioned way cost more than $100. Doing it to 5,000 people was out of the question. Email means the cost of adding one more name is zero. Email means that lists keep getting bigger and bigger and once you''re on one, you''re on em all.
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