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'A news release is not a pitch. Well, neither is this intro I just received. Dear Mr. Kevin Dugan, Please consider the press release below for publication in an upcoming issue, either on-line or in print. Please let me know if you have any questions. Thanks in advance for your consideration. Some things evidently are worth repeating as we’ve talked about the need for pitches before.
'I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. I mean, welcome to the 2000''s, right? Today the New York Times announced another 500 cut from the payroll - and honey they shrunk the sections! Last month the SacBee hit some 75 percent of their folks. And a huge layoff happened just now at the St Petersburg daily.
'Services like HARO bring us dozens of media leads in a single email. Press Release Grader evaluates our news releases to make sure they’re tweaked to deliver top online performance. PitchEngine and the news wires help push these releases to the world while Newsvetter delivers our pitches to media via its opt-in network. And online media databases bring us more names and outlets to pitch as even more online tools track and measure the fruits of our labors.
'Peter Shankman and I spoke to a sliver of HARO’s near 30,000 members yesterday about better media relations. A flood of new folks are reading Bad Pitch Blog as a result, so I thought I’d post our top 20 posts according to AideRSS as a helpful review. The posts are from 2007 and 2008 so it looks like the content here is getting better. Ready to Pitch a Blog?
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
'Guhmshoo immortalized the Bad Pitch Blog! Now if only my right hand spit fire like that.sigh. More of his work is here. Thanks Guhmshoo! Speaking of banding together to fight the good fight, I added links to our Twitter pages and our Facebook page in the sidebar below. If you want to follow us on these other sites, make with the clicky.
'Last month Kevin said something that stuck with me: Let’s not be partisan on the blog. It was when I was going to go all Barack on you guys…saying how people had to stop saying how Barry’s Win was a fait accompli. This was just before the convention so I’m glad I didn''t bother. Naturally, I digress. The fact is—Kevin’s right, this is not a place for me to come down on any one side because, a little sincerity here, for the last 2.5 years our idea has been to talk about PR good and PR bad, put o
'Last month Kevin said something that stuck with me: Let’s not be partisan on the blog. It was when I was going to go all Barack on you guys…saying how people had to stop saying how Barry’s Win was a fait accompli. This was just before the convention so I’m glad I didn''t bother. Naturally, I digress. The fact is—Kevin’s right, this is not a place for me to come down on any one side because, a little sincerity here, for the last 2.5 years our idea has been to talk about PR good and PR bad, put o
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