Ronn Torossian
JANUARY 10, 2022
Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. If consumers are asked why they chose a certain product […]. The post Brand Narrative appeared first on.
ImPRessions - Crenshaw Communications
JANUARY 27, 2022
PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. While those in PR are more than happy to explain what our unique vocabulary means, there are certain phrases that should be eliminated.
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Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients.
Business Wire
JANUARY 5, 2022
2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
The Resolution Blog
JANUARY 13, 2022
If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. 2023? Yes. I’m aware we’re just days into 2022. But without consideration now, we are in danger of using historical PR metrics (such as reach or […]. The post The metric you need in 2022 PR KPIs (that will probably increase your budget) appeared first on PR Resolution — by CoverageBook.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
JANUARY 21, 2022
The key to public relations is to get yourself the most beneficial media exposure possible. That means knowing where your name needs to be for public consumption — and at what times, places, and forums. You will be considering your acquisition of positive, technically correct, engaging, and fair coverage. However, do you also think about […]. The post Media Overexposure: How to Take Back Control of Your Media Presence appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
JANUARY 5, 2022
Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is to make them actionable. Another is to start small. . For work, the new year provides an opportunity for professionals to reevaluate their goals and motivation for the next 12 months.
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and
Business Wire
JANUARY 11, 2022
2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year. Taking a deeper look into how a company can become publicly traded, Michael Becker , Business Wire’s executive vice president of strategic initiatives and partnerships, discussed the IPO market and best practices for IPO communication with an expert panel featuring: Don Duffy : President of ICR, a communications and advisory firm actively workin
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Flack's Revenge
JANUARY 24, 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), to work and biz-oriented terms: “No worries,” “at the end of the day,” “you’re on mute,” and the dreaded “supply chain”: These are the phrase
Deirdre Breakenridge
JANUARY 18, 2022
A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. Back in 2014, I made a comment on Facebook about the movie Dear White People. I don’t remember the exact comment, but within days an acquaintance made a big fuss over what I had said. If I remember correctly, I mentioned something to the effect of how the male protagonist (who happened to be white) was not the ‘savior’ of the film.
Prowly
JANUARY 31, 2022
We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The remote work trend has accelerated rather quickly: a recent report from Gartner estimates that 52% of US workers will be remote in 2022, with […]. The post PR Team Management: Optimize Your (Remote) PR Workflow appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
JANUARY 24, 2022
The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
JANUARY 26, 2022
In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public relations. You can be as charismatic, canny, and charming as you like, but that talent […]. The post 11 all-too-common public mistakes made by people without media training appeared first on Agility PR Solutions.
Business Wire
JANUARY 19, 2022
In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.
PRSay
JANUARY 4, 2022
Would you like to learn more tips for reaching your readers and getting the word out? If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. Save $100 with coupon code PRSA21. APRs: Earn 4 Accreditation renewal credits. Happy New Year! As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process.
Ronn Torossian
JANUARY 31, 2022
According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are. Every business has its competitors, and knowing one’s competitors is essential for product, service, and marketing innovation. However, it’s not always easy to identify market competitors, because while some companies are […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Prowly
JANUARY 24, 2022
Feeling stuck in your PR? If the well of ideas has started to run dry, there’s nothing wrong with you – or with your company. It happens to all of us who are in it for the long haul. Here’s what could help: take a step back and reassess your options. Once you’ve covered the […]. The post How to Use Your Company’s C-Suite to Get Featured in the Media appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
JANUARY 11, 2022
Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes.
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and
Agility PR Solutions
JANUARY 18, 2022
The new year is off and running. You know what that means: it’s time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don’t waste any time—start preparing your digital marketing strategy for 2022 as soon as possible. This will put you one step […]. The post 6 tips for preparing your digital marketing strategy for 2022 appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
JANUARY 11, 2022
Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. Solution: PR pitches that improve relationships with journalists, deliver value to their audiences and retire the “spray and pray” approach of sending the same pitch to large numbers of reporters and then hoping for the best.
Ronn Torossian
JANUARY 28, 2022
Getting a company’s digital infrastructure organized is important, but it’s not the only strategy that helps companies, as establishing strong relationships with consumers is the first step. To do that, businesses have to find the right tools and strategies to better identify their customers, including who those customers are and where they’re coming from.
Sword and the Script
JANUARY 18, 2022
Every now and then I’ll hear a marketer say, “I’m the target audience.”. As such, the marketer assumes the target audience has the same view of the world as they do. The reality is, they probably don’t. This is a well-studied notion in psychology called the “ false consensus effect ” or FCE. It’s a concept first published in a paper by Stanford Psychologist Lee Ross , et al, in 1977.
ImPRessions - Crenshaw Communications
JANUARY 31, 2022
I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. It was as if I were in a room of people conversing in a different language. And in a way, I was. I felt embarrassed for not knowing the terms – pressured to unscramble strung-together letters and find their meaning.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Onclusive
JANUARY 4, 2022
MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.
Agility PR Solutions
JANUARY 4, 2022
As we embark on 2022, it’s clear to see that the COVID-19 pandemic isn’t the only thing continuously evolving. With more e-commerce businesses moving online than ever before and a digital world growing at a rapid rate, 2022 is sure to be a busy year for PR professionals. From COP26’s impact on the future of […]. The post 10 global PR trends to look out for in 2022 appeared first on Agility PR Solutions.
Shift Communications
JANUARY 17, 2022
For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. It’s a year for getting back to business and focusing on long-term positioning, strategy and growth. It’s a year for reassessing PR strategy. Amid all this, PR’s role has been elevated. It’s not a marketing overlay, but a foundational business function and driver.
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