Ronn Torossian
JANUARY 10, 2022
Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. If consumers are asked why they chose a certain product […]. The post Brand Narrative appeared first on.
ImPRessions - Crenshaw Communications
JANUARY 27, 2022
PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. While those in PR are more than happy to explain what our unique vocabulary means, there are certain phrases that should be eliminated.
Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients.
Business Wire
JANUARY 5, 2022
2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Deirdre Breakenridge
JANUARY 10, 2022
A Guest Post By Haley Epping, Masters Student At American University, FEEL Blog Post Winner. The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. Here is a six-step plan to help you and your co-workers implement the FEEL model into your workplace.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
JANUARY 21, 2022
The key to public relations is to get yourself the most beneficial media exposure possible. That means knowing where your name needs to be for public consumption — and at what times, places, and forums. You will be considering your acquisition of positive, technically correct, engaging, and fair coverage. However, do you also think about […]. The post Media Overexposure: How to Take Back Control of Your Media Presence appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
JANUARY 24, 2022
The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and
Business Wire
JANUARY 11, 2022
2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year. Taking a deeper look into how a company can become publicly traded, Michael Becker , Business Wire’s executive vice president of strategic initiatives and partnerships, discussed the IPO market and best practices for IPO communication with an expert panel featuring: Don Duffy : President of ICR, a communications and advisory firm actively workin
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Deirdre Breakenridge
JANUARY 18, 2022
A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. Back in 2014, I made a comment on Facebook about the movie Dear White People. I don’t remember the exact comment, but within days an acquaintance made a big fuss over what I had said. If I remember correctly, I mentioned something to the effect of how the male protagonist (who happened to be white) was not the ‘savior’ of the film.
Flack's Revenge
JANUARY 24, 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), to work and biz-oriented terms: “No worries,” “at the end of the day,” “you’re on mute,” and the dreaded “supply chain”: These are the phrase
Ronn Torossian
JANUARY 31, 2022
According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are. Every business has its competitors, and knowing one’s competitors is essential for product, service, and marketing innovation. However, it’s not always easy to identify market competitors, because while some companies are […].
ImPRessions - Crenshaw Communications
JANUARY 5, 2022
Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is to make them actionable. Another is to start small. . For work, the new year provides an opportunity for professionals to reevaluate their goals and motivation for the next 12 months.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and
Business Wire
JANUARY 19, 2022
In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.
Prowly
JANUARY 31, 2022
We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The remote work trend has accelerated rather quickly: a recent report from Gartner estimates that 52% of US workers will be remote in 2022, with […]. The post PR Team Management: Optimize Your (Remote) PR Workflow appeared first on Prowly Magazine.
Agility PR Solutions
JANUARY 26, 2022
In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public relations. You can be as charismatic, canny, and charming as you like, but that talent […]. The post 11 all-too-common public mistakes made by people without media training appeared first on Agility PR Solutions.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
JANUARY 28, 2022
Getting a company’s digital infrastructure organized is important, but it’s not the only strategy that helps companies, as establishing strong relationships with consumers is the first step. To do that, businesses have to find the right tools and strategies to better identify their customers, including who those customers are and where they’re coming from.
ImPRessions - Crenshaw Communications
JANUARY 11, 2022
Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes.
Flack's Revenge
JANUARY 24, 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), to work and biz-oriented terms: “No worries,” “at the end of the day,” “you’re on mute,” and the dreaded “supply chain”: These are the phrases t
PRSay
JANUARY 13, 2022
When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers at the University of Georgia Grady College of Journalism and Mass Communication evaluated how people perceived the sincerity of messages during a crisis, specifically a company spokesperson’s use of language and nonverbal cues.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Prowly
JANUARY 24, 2022
Feeling stuck in your PR? If the well of ideas has started to run dry, there’s nothing wrong with you – or with your company. It happens to all of us who are in it for the long haul. Here’s what could help: take a step back and reassess your options. Once you’ve covered the […]. The post How to Use Your Company’s C-Suite to Get Featured in the Media appeared first on Prowly Magazine.
Agility PR Solutions
JANUARY 18, 2022
The new year is off and running. You know what that means: it’s time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don’t waste any time—start preparing your digital marketing strategy for 2022 as soon as possible. This will put you one step […]. The post 6 tips for preparing your digital marketing strategy for 2022 appeared first on Agility PR Solutions.
Ronn Torossian
JANUARY 24, 2022
SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain. The outlet had asked its audience a question about a documentary that painted SeaWorld in a negative light, titled […]. The post Ignoring Criticism and a Damaging Reputation appeared first on.
ImPRessions - Crenshaw Communications
JANUARY 31, 2022
I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. It was as if I were in a room of people conversing in a different language. And in a way, I was. I felt embarrassed for not knowing the terms – pressured to unscramble strung-together letters and find their meaning.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular. Journalist and news presenter Ros Atkins has pioneered the … © Stuart Bruce - 10 great viral news explainer tips for PR was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public relations, communications and corporate affairs.
Sword and the Script
JANUARY 18, 2022
Every now and then I’ll hear a marketer say, “I’m the target audience.”. As such, the marketer assumes the target audience has the same view of the world as they do. The reality is, they probably don’t. This is a well-studied notion in psychology called the “ false consensus effect ” or FCE. It’s a concept first published in a paper by Stanford Psychologist Lee Ross , et al, in 1977.
PRSay
JANUARY 14, 2022
Bruce Springsteen dropped out of Ocean County College in New Jersey in 1967. More than 50 years later, his words ring true as a map to become a better communicator in 2022. Last year offered very few glory days. It’s not like 2021 was a tunnel of love. In spite of the pivots, unprecedented changes and new normals, there is something that rings true. “ At the end of every hard day, people find some reason to believe.”.
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