Bad Pitch Blog

JANUARY 16, 2010

'Here''s a good pitch of a different breed. Checking into Facebook a few days ago, I noticed the ad above. Impressed by his approach, I offered Grant a guest post on The Bad Pitch Blog. So here is his post. Then I''ll tell you why I''m impressed by the ad. -- Going Guerrilla to Get the Gig Want to increase your professional network and as a result increase your opportunity to land that coveted interview or job?

Facebook 71

Facebook Pitching Advertising Advertising 71

Bad Pitch Blog

JANUARY 31, 2010

'Slick’s Twitter Pitch Fit This is the first pitch wherein I can out the author because they pitched me on Twitter in plain, permalinked view of the world. This bad pitch shows a clear lack of understanding of Twitter. As we approach Valentine’s Day, I do not have a heart on for this pitch from @twsprfirm. Its only accomplishment is finding how to suck in less than 140 characters.

Twitter 46

Twitter Pitching Hotels Guidelines 46

Bad Pitch Blog

JANUARY 28, 2010

'Last week I was quoted in a major (so to speak) publication saying that most corporations put out vapor like it''s flowing water. The question reached my messy desk: What is and what isn’t vaporous today? Let’s review the facts: There are only so many reporters covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design.

Pitching 43

Pitching Automotive Software Report 43

Bad Pitch Blog

JANUARY 25, 2010

'From the "how to end on a lame note department," we bring you the boilerplate. We first wrote about this infinitesimal but iconic news release ending back in 2006. Bill Sledzik , Associate Professor at Kent State University''s School of Journalism and Mass Communication, reminded us of the need to revisit this old gem. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class.

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Bad Pitch Blog

JANUARY 22, 2010

'Gosh, don’t you think all conglomerates would have learned by now how quickly they can be damaged by not checking in with their customers? Who remembers how Tropicana disastrously changed their carton without asking if anyone loved the old one! But no one at NBC Universal Comcast GE Microwave got a whiff of the orange-flavored catastrophe so they stepped right back into s**t with their heads in the air.

Corporate 43

Corporate Viral Fashion Energy 43