PR Job Coach
OCTOBER 28, 2009
'One of the advantages of the public relations field is that there are many components that allow you to generalize or specialize not unlike the medical field. I just received an inquiry from a student pondering the question of "what to do." I am a recent grad with a degree in multidisciplinary studies with three minors including public relations, arts administration, and entrepreneurship.
Bad Pitch Blog
OCTOBER 30, 2009
'Last week, I had the blind luck to present right before Artie Isaac at SummitUp. If you don’t know Artie, you should. Artie Isaac co-founded SpeakerSite and the Young Isaac Agency. He also teaches creativity, consumer behavior, copywriting and the history of advertising at The Ohio State University and the Columbus College of Art & Design. Artie started his career with agencies in New York, including Ogilvy & Mather.
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PR Job Coach
OCTOBER 24, 2009
'I recently heard from a young pro about a career predicament that likely occurs far too often. The job was not as advertised. Here is what this young pro had to say: "I need advice on which direction to go with my career. I graduated in 2008 BA in PR and four internships. I took a job with a new company and was promised training. My job responsibilities were suppose to be creating marketing initiatives, writing press releases, and some design.
PR Job Coach
OCTOBER 24, 2009
'Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. [link] Being a public relations job coach, I am constantly advising folks about how best to manage and architect their growth as public relations professionals. Lately though, I am receiving queries about how to migrate into a career in PR from journalism.
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PR Job Coach
OCTOBER 24, 2009
'Here is my guest blog at Lindsay Olson''s Blog on job hunting. [link] Thanks to the skittish economy, the job market today is not easy pickings. I have gotten more than a handful of letters asking whether now is the time to leave an existing role for hoped-for greener pastures. My answer is now is not the time to jump head first into the job market.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Bad Pitch Blog
OCTOBER 8, 2009
'We''re always trying to tell more compelling stories.delivering messages that get our point across credibly and effectively with our target audiences. It''s one of the reason research and hard numbers(regardless of the sample size) tend to make big news. When creating messaging to tell a story, consider if words, numbers, pictures or a combination of all three get the job done.
Bad Pitch Blog
OCTOBER 6, 2009
'Some say we’re out of the recession. But if you consider the number of people you know “in transition,” I’ll argue we’re still in a period of forced change. Cue inspirational quote: “A pessimist sees the difficulty in every opportunity while an optimist sees the opportunity in every difficulty” – Winston Churchill. Forced change can be a good thing or a bad thing…it all depends on your outlook.
Bad Pitch Blog
OCTOBER 1, 2009
'It’s your first week on the job and you’ve managed to find the coffee, remember your cube neighbor’s name, and find your office without getting lost in the maze of hallways. But what about the job you were hired for? Without warning, the CEO stops by your office to let you know that the company has just signed a deal and he wants you to “get press” on it.
Bad Pitch Blog
OCTOBER 11, 2009
'I''ll get right to the point: PR is not the dark side any more. As a reporter for a plethora of publications in the hard-to-remember ''80s, I do recall titters from my colleagues when I defected to PR. I had to make more money and I couldn''t cope with holier-than-thou editors. I''d written for USA Today , New York Daily News , New York Times , Crain''s NY , Editor & Publisher , Us. and all I got was a T-shirt that said, "Someone read my article.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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