Bad Pitch Blog

OCTOBER 18, 2006

'In a short period of time, the Bad Pitch blog has seen a lot of crappy media relations. But this is a first—a pitch so bad the reporter outed it on Flickr. Not sure what Flickr is? No cookie for you. There are plenty of ways Flickr can keep your PR skills sharp. Check it out. ROBTv’s Michael Hainsworth can be seen on The Business News. His blog has me convinced he’s equally qualified to work on The Daily Show.

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Bad Pitch Blog

OCTOBER 17, 2006

'This from someone at RLM who isn’t as wily as I am. Turns out that PR folk are not the only ones who send bad pitches! As we know, our HR colleagues pitch all day, every day. When they recruit, they’re pitching. When they announce inevitably negative changes to benefits packages, they’re pitching. You get the idea. Last week, a zealous HR pro (her title is Manager, Talent Development) sent an e-mail to a former employee at my agency.

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Bad Pitch Blog

OCTOBER 2, 2006

'We knew Glinda would be back as soon as we glanced at this pitch from The McGinn Group’s Nellie Lide. - Subject: chevy''s trying more co-creation Kevin- Some lucky (and talented) Gen Yers will create Chevy’s 2007 Super Bowl Ad. Here’s the blogger press release: [link]. Thanks, Nellie [Sig File] - In addition to the wicked-short length and link to the news release, here’s why this good pitch gets a Glinda, our badge of honor.

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Bad Pitch Blog

OCTOBER 1, 2006

'Want to stay up to date on the Bad Pitch Blog but not interested in RSS? Check out the sidebar and you''ll see we now offer Feedblitz. Just enter your email, hit enter and you''ll be signed up to receive our posts in your email inbox shortly after we hit publish.

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Bad Pitch Blog

OCTOBER 1, 2006

'Back in May, my PRSA chapter judged another chapter’s annual awards program. Fifteen binder-stuffed boxes were sent for our review. Spending time with one of those BIG boxes inspired some ideas on how to improve award entries. Follow Directions If you’re told you’ll be judged on measurable objectives, you’d better put some in your entry. It sounds obvious, but it was amazing how many entries ignored this completely.

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Bad Pitch Blog

OCTOBER 23, 2006

'They say sled dogs will run until they drop if you let them. Hunger, pain and other warning signals can fall silent as the desire to run is built into their DNA. A special group of PR people are an odd cousin to the sled dog. They have a hint of this unrelenting DNA that trumps common sense every time. A bone may be sticking out of their dialing finger, with a trail of blood from the phone to their VentiHalfCafDoubleBlendedMochaFrappuccino and back again, but these PR machines have no off switc

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