Media Relations’ Everlasting Gobstopper
Bad Pitch Blog
DECEMBER 18, 2007
'As the year winds down, soft news stories fill the air. Some stories are in the news every year -- without fail -- having become more tradition than news. Two of these everlasting gobstoppers include a financial spin on the 12 Days of Christmas and the Word of the Year. ** 12 Days of Christmas: PNC has been adding up the cost of the 12 Days of Christmas gifts for 23 years.
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