Bad Pitch Blog
DECEMBER 18, 2007
'As the year winds down, soft news stories fill the air. Some stories are in the news every year -- without fail -- having become more tradition than news. Two of these everlasting gobstoppers include a financial spin on the 12 Days of Christmas and the Word of the Year. ** 12 Days of Christmas: PNC has been adding up the cost of the 12 Days of Christmas gifts for 23 years.
Bad Pitch Blog
DECEMBER 30, 2007
'Lauren Young, our pal and the Personal Finance editor of BusinessWeek, was annoyed a few weeks ago by Access PR’s incessant need to show her how Goofy would be able to call anyone to wish them a Merry Christmas - and celebrate their Disney World present on the phone. Lauren was really busy at the time and being a pretty high-threshold person, it took a number of calls for her to turn to her BPB source (me) and say, paraphrasing, WTF??
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Bad Pitch Blog
DECEMBER 27, 2007
'As the image suggests, we think annual predictions are, for the most part, a load of crap. But it’s a staple of the year-end, soft news cycle. So when Jason Chupick at PRNewser asked Profnet subscribers for “Industry Predictions and New Year''s Resolutions,” we sent one in for consideration. PREDICTION: In 2008, hard-earned advice, well-written books and forward-thinking conferences will be heaped upon the PR industry.
Bad Pitch Blog
DECEMBER 19, 2007
'Change is upon us. As of this post, Ragan Communications is advertising on the Bad Pitch blog. What might seem like a small ad is a huge opportunity for the Bad Pitch Blog to go places we haven’t been before. In the coming year we’ll do even more to help stop bad PR before it starts. But first, let’s review. The pitches are, slowly but surely, really starting to get better.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Bad Pitch Blog
DECEMBER 11, 2007
'Evidently every single project on your plate after Thanksgiving will self-destruct if you don''t complete it by year''s end. Don''t believe us? We don''t blame you. But we''ve been hella busy with year-end deadlines. No worries though. The Bad Pitch Blog is not resting on its laurels. Far from it. In fact, we have some great news to share with you in just a few.
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