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'As the CEO of a PR agency, I can’t even tell you how many potential clients ask “Do I really need PR?” Usually I just answer with a simple and slightly aggravated “Why Yes!” Today, however, I will answer with an example of what a smart, finely crafted and well-timed PR campaign (with strategy) can do. The past few months we have seen historically vilified Microsoft attempt to take the current underdog, Yahoo, over with a slow hand.
'A wise Canadian noted recently that you must break something down to simple/common terms to describe it most effectively. He gets even more points by referencing Ghostbusters and Twinkie snack cakes to prove his point. So here’s a pretty simple logic equation you can use to remember an important tip for media relations and career relations. Pitch Letter is to News Release as Cover Letter is to Resume A press release is not a pitch.
'Wall of International Peace - Moscow uploaded by Jeff Bauche._.•´¯) We created a room on Friend Feed to kick the conversation up a notch around here. Two people posting and many (wonderful) people commenting is great. But there''s a metric ton of relevant media relations content online. We need your help. Some of you already have a FriendFeed account.
'We’re so over the whole he said, she said around “lists that are the absence of all colors.” We’re moving on. This comment from Tolu O. is one reason why. - Dear Kevin and other knowledgeable people in social media/PR, I want you all to know that you have put the fear of God in me. I am officially wary of pitching anybody now. Traditional media folks, new media folks-- it does not matter.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
'When Lifehacker’s Gina Trapani started getting unsolicited pitches sent to her personal email address, she took action, Chris Anderson style, and created the PR Spammers Wiki. And you thought we were harsh. This inspired a handful of posts weighing in on the topic some note black lists won’t work (they won’t), others suggest a response mirroring Anderson’s and Trapani’s tactics (not worth it).
'Admit it. At some point, in some form or another…Twitter pisses you off. I’ve been there and back. The above headline openly mocks the effusive glee that drips from the metric ton of online chatter around this topic. But you need to get over it. Learn to love not hate Twitter. Here’s how. ”What are you doing?” is just a prompt. Many say they don''t get on Twitter because they don’t care what people are doing.
'Admit it. At some point, in some form or another…Twitter pisses you off. I’ve been there and back. The above headline openly mocks the effusive glee that drips from the metric ton of online chatter around this topic. But you need to get over it. Learn to love not hate Twitter. Here’s how. ”What are you doing?” is just a prompt. Many say they don''t get on Twitter because they don’t care what people are doing.
'A fellow PR blogger sent us a bad pitch and wondered aloud if we still collect them. We do. He noted that bad pitches are such a common occurrence; they''ve gone from extraordinary to plain old ordinary. He''s right. Bad pitches are old news. This adds fuel to our (bon)fire. The fact that they''re blending into the white noise of spam, bacon and other slices of info on the interruption samich we choke down every. single. day. makes them all the more worthy of our scrutiny.
'PR people can’t afford to be wall flowers (passive aggressive perhaps, but not shy). But some PR people go to the extreme. Actually they get to extreme and take a running leap off extreme. An anonymous trade editor sends us "Idiot Exhibit One" which is less a pitch and more of a demand. The subject line says it all (loudly in caps lock) BOOK THIS FATHER''S DAY INTERVIEW OR EXPLAIN WHY YOU DIDN''T.
'Arthur Harris of the Royal Air Force is often credited as the innovator of carpet bombing during World War Two, which was a tactic used to achieve the complete destruction of a target region and demoralization of its residents. When the head of marketing at New Line Cinema sends out his next batch of thank you cards, he may wish to extend special consideration to the Harris family.
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