Bad Pitch Blog
JUNE 10, 2008
'This is Sam, our unofficial mascot. Before going to that big kennel in the sky, he was considered the world’s ugliest dog. We''re not questioning this honor. A more informative, and attractive, breed would be the Bulldog (Reporter). We''re excited to note that The Bulldog Reporter just added our feed to their Daily Dog web site. We are also relieved they did not ask us to swap out Sam as mascot for a Bulldog to help reinforce their brand.
Bad Pitch Blog
JUNE 22, 2008
'We all know the saying a picture is worth a thousand words. Well, in the world of Google, YouTube and all that Web 2.0 mishegos, it''s like millions of dollars. The incessance of the Net is forcing PR pros to move beyond the press release and provide a real multimedia experience. So for those of you that only employ a pitch or release, pay attention to some basic rules of extending what you (we) do.
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Bad Pitch Blog
JUNE 17, 2008
'Twitter is like the lottery. It can pay off big, but you have to play to win. Todd Van Hoosear mentioned on Twitter that he was on a conference call with Wall Street Journal tech reporter Kara Swisher, Sam Whitmore and his Media Survey subscribers. Van Hoosear wasn’t bragging, he was offering to field questions from fellow PR people on Twitter during the Q&A portion of the call.
Bad Pitch Blog
JUNE 3, 2008
'Celeste’s pitch is so bad, she managed to get outed using only 10 words. It was forwarded to our attention from an anonymous member of the media. - SUBJECT: Mailing Services are a hot trend for printers BODY Hello! Could you run this in your publication. Thank, Celeste - We are happy to award Celeste our badge of dishonor, Slick. It’s been awhile since Slick’s visited the Bad Pitch blog – making this pitch all the more notable.
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Bad Pitch Blog
JUNE 30, 2008
'A good pitch disappears and turns into a story. A bad pitch becomes the story.
Bad Pitch Blog
JUNE 19, 2008
'PR people tend to zip it when it comes to politics and blogging. Heavens forbid we express our political beliefs and lose a reader. But regardless of whether you lean left or right, PR people should be political junkies…during the campaign season at a minimum. As I’ve said before, media relations campaigns should be run like political campaigns. Take Michelle Obama and the media ubiquity of what I’ll call “project soft warm fuzzy.
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