Bad Pitch Blog
MARCH 29, 2009
'Are your email messages news or nuisance? Now that so many people are struggling to manage a daily stream of everything , you need to be sensitive to anything that could inconvenience them or cause them extra work. Here are some tips from PR people about etiquette. Please clip them to your fridge and study over your morning latte. Don’t forget to use them. 1 Keep your message short.
Bad Pitch Blog
MARCH 26, 2009
'Always be gutsy. Yes, “always” doing anything is hard to imagine, but dealing with press people is a game, and it’s a two-way street that never ends. Be out there with your heart in it, don’t take no or maybe for an answer, show glamorous passion, and just, well … go for it. You’d be surprised at how many reporters or producers will stop what they’re doing, sit up, and pay attention, because these people darn well respect your gumption.
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Bad Pitch Blog
MARCH 6, 2009
'We asked for good pitches and you listened. We’ve gotten several and we’ll take more. Our first one is from Ivy Le at Jackson Spaulding for their client Georgia Research Alliance. - Subject: Some GOOD news about Ga.’s economy from our universities Off the field, Georgia’s universities are on the same team, developing biotechnology to tackle tomorrow’s complex health problems.
Bad Pitch Blog
MARCH 20, 2009
'It’s a brand new world for PR people – each day, everything changes for us – and since we’re doing so much learning on the job we must have people we can count on to do the talking after we arrange it. What I mean is because of all the newness the best spokespeople better be malleable and raring to go at all times. Even though it’s a part of your job, you got to do it with verve, gusto, and a few rules in mind.
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Bad Pitch Blog
MARCH 19, 2009
'Even the easiest, most obvious news story is not a sure thing if you do sloppy work. Case in point comes via this pitch sent in confidence by a major non-profit health organization dedicated to saving lives from a life threatening disease. - Economy Bears Down on Funeral Business In today''s economy with everyone doing cutbacks, the funeral business is down and cremation services are up.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Bad Pitch Blog
MARCH 13, 2009
'Sometimes people work in stupid ways – and they know it when they''re doing it. Today’s Gawker had a well-devised Hamilton Nolan piece about one of the crassest pitches and most awful tactics I’ve seen in a while. Titled “Braden Keil’s Death [from melanoma] Already a PR Opportunity,” it’s about how the storied NY Post journalist’s funeral was at 11:30 – and the Post received a pitch… pegged to the beloved real estate reporter’s sad death.
Bad Pitch Blog
MARCH 13, 2009
'In the past four years I’ve increased my communication skills by thinking more visually. We’re paid to write, more often than not, so PR people are not necessarily visual in nature. David Armano is one of the inspirations behind my evolution. His Logic + Emotion blog provides insight into marketing, design and visual thinking. We grabbed coffee the morning after attending P&G’s Digital Summit.
Bad Pitch Blog
MARCH 8, 2009
'Lately we''ve been getting a lot of pitches that are sent via email marketing software. We love email marketing software -- when we''re using email in a marketing campaign. When you send a pitch letter using this software, you''re using a shotgun to do the job of a scalpel. And it implies a few things about the pitch: * You have a metric ton of emails and would get carpel tunnel syndrome trying to email the pitch to each one individually. * The news is actually an ad, direct mail or phishing sc
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