January, 2009

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"It was just on the web site, not in print."

Bad Pitch Blog

'I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. The Online Media from RealWire on Vimeo. New rules for new tools.

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Bad Pitch Goes Wild: The US Airways “Opportunistic” Release

Bad Pitch Blog

'Sometimes our job is done for us. And in the case of grapeVine PR, where the g is small, the V is big, and the pitch highlighted is shameless crap, we hardly have to say anything (but we will), save for alerting you to the pitch. But I got to say we were pretty unhappy at BPB to see how publicity-minded “Stephen” went for broke in telling everyone about how photographer Nico Illiev (who dat) survived the “near tragic, but highly devastating” airline crash of last week.

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WORST PITCH IN THE WORLD! (apologies to Keith Olbermann)

Bad Pitch Blog

'Last August, I received what can only be classified as the worst pitch (and dumbest idea) (and most greedy letter) that I have ever gotten. And this time, unlike the ones you guys forward to Kevin and me, it came directly TO me. Which makes me think that the two people behind it were not only naïve, but also fabulously stupid. I waited until now to post because I truly wanted to get in touch with these folks to get some questions answered and although everyone they CC’d was wildly writing each

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Come to the Bad Pitch Blog NYC Bash on January 12, 2009

Bad Pitch Blog

'Mark your calendars if you’re in NYC Monday evening, January 12th. Richard and Kevin will be in NYC and are hoping you’ll meet up with us. If you need a reason, we’ll note it’s this blog’s third birthday. Stay tuned for details as we scour the city for the perfect spot…someplace less Night at the Roxbury and more Casino Royale , minus the spies, death and poker of course.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.