July, 2008

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Fast Five Q&A with Adweek’s Digital Editor, Brian Morrissey

Bad Pitch Blog

'Anyone following Brian Morrissey on Twitter may assume he hates PR people. I’m here to tell you he doesn’t. He does hate PR spam. As digital editor at Adweek, he gets a ton of it. After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. He was kind enough to oblige by doing this Q&A. Morrissey is also a multitasker.

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Take 30 Seconds to Read!!

Bad Pitch Blog

'Here’s a story of a lovely lady — who is so pissed off she turned to me to vent! “Richard,” she wrote. “Here’s a really stupid email pitch.” What she meant: What’s wrong with this woman? First, the pitch – which I have to say is about the dumbest I’ve seen in many months, so her name is left in (sorry Kev): [Brackets mine.] And I got to say this is the first bad pitch about cake, which I did not think was possible, since I''m all about the sweets in life!

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Fast Five Q&A with PimpMyNews CEO John Atkinson

Bad Pitch Blog

'“I heard the news today, oh boy…” PimpMyNews is a new, free service allowing you to hear the latest news from your personally selected mix of news sources and blogs. Anyone with an MP3 player and Internet access can use it. CEO John Atkinson was kind enough to do a quick Q&A with us as we try and find more ways to make it easier for you to know the news. 1) PimpMyNews is a great name and service.

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Help a Reporter Out, Become a Media Source

Bad Pitch Blog

'Peter Shankman created HARO on Facebook and this media relations tool has grown into a free media source matchmaking service with more than 14,000 members. Peter has a really big tool, but he wants your help in making it bigger. What? Here’s the deal. The more reporters that use HARO, the more valuable it is for you. So tell your media contacts about HARO.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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What Does The Bad Pitch Blog Look Like?

Bad Pitch Blog

'"Does it look like a pitch, Brad?" Um, yeah, I guess it does. Watch this space to see what the Bad Pitch Blog looks like.