Bad Pitch Blog
JUNE 16, 2009
'A little bird tells me that Twitter can reinforce habits that, in turn, can improve our media relations efforts. 1)Brevity. More effective writing translates into a lower word count. Hey, even this post was going to be a top 5 list. 140 characters force you to be on topic. A three paragraph pitch (or less) should be enough for you to get your point across. 2) Links.
Bad Pitch Blog
JUNE 17, 2009
'Some are saying this is going to be a non-news summer. Hard news seems to only happen when it’s about the economy—and that’s even dimming some. That leaves a lot of domestic space to occupy! More space means plenty of opportunities for coverage in daily papers, on network affiliates, and in trade, consumer and business magazines (especially those weeklies!
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Bad Pitch Blog
JUNE 1, 2009
'Harvesting is a joyous thing for the great plains of the Midwest, and cause for a great celebration in Israel. Harvesting, though, is simply a no-go in the Social Media whirl. Before our eyes today, PR and its brothers are seeing a naked attempt at harvesting another’s users, and it just isn’t cool. Peter Shankman’s invaluable helpareporter.com (HARO) has been providing free many-times-daily queries to PR folk and a lot of others who want to be quotable sources for quite some time—doing what he
Bad Pitch Blog
JUNE 29, 2009
'Laermer has jury duty. So while he does his civic duty, we’re waiting to put a fine point on our point-counterpoint posts. In the meantime, I have to rant and wonder WTF some publicists are thinking when they pitch around celebrity death. If we’ve posted about this once, we’ve posted about it at least three times in the past. We’re getting tired of it and refuse to create The Dead Pitch Blog -- even though brand extensions are in and there seems to be a sad amount of fodder through the years fo
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Bad Pitch Blog
JUNE 26, 2009
'Let’s be honest…the only person happy about Michael Jackson’s death was South Carolina’s Governor, Mark Sanford. As the world processes the loss of the King of Pop, many focus on related stories. Some PR folks for example have been proclaiming TMZ is “Associated Press 2.0” and are all but dancing on CNN’s grave. Personally, I see the mainstream media’s role in this differently than some – including Richard Laermer.
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Bad Pitch Blog
JUNE 14, 2009
'Social media is not a joke, and anyone who thinks it is should not be pitching SM executives. Recently, a bad PR person personally emailed me a release that was written in a way that made me believe that she thinks her client is on many levels just a dilettante. The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert.
Bad Pitch Blog
JUNE 8, 2009
'It is unavoidable. No matter who your client is, or what demographic they are a part of -- old line companies with brand pedigree, start ups with deep VC funding, or a nonprofits dedicated to doing good – they will have their internal meetings during your weekly PR conference call. Write it down and file it between “The sun will rise tomorrow,” and “Paris Hilton is annoying.
Bad Pitch Blog
JUNE 3, 2009
'There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or their brethren. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry.
Bad Pitch Blog
JUNE 3, 2009
'Spray and Pray, Dialing for Dollars. Both are mass pitch approaches that show more desperation than strategy. We’ve seen the unfortunate results of these approaches when a Jewish Mommy Blogger is invited to attend an event during Passover or a vegan blogger gets pitched about barbecue. We cringe, we shake our heads and either forward it like it’s hot or give thanks we didn’t make the misstep.
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