Bad Pitch Blog
FEBRUARY 16, 2009
'Pitch letters might be the most effective tool in your arsenal that you’re not using effectively. Since we originally took our PR baby steps, it has been tattooed in our minds that pitch letters are the Holy Grail and learning to skillfully craft a missive to attract media attention reaps vast benefits. Then why do many in PR compose epistles that simply fall on deaf, uh, eyes?
Bad Pitch Blog
FEBRUARY 8, 2009
'Although I have toiled in public relations for 95 years (!), it seems as though most of my friends—not to mention my immediate family—have trouble understanding exactly what I do. When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?
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Bad Pitch Blog
FEBRUARY 24, 2009
'It’s time we PR people stop the babble about “the launch.” This is the definition of self-importance. The cavemen didn’t even talk about something new as though it were the end-all and the only celebratory aspect of their bleak lives. We should know better. Enough, please! Everyone realizes the Beta does not exist –it’s an old-hat marketing ploy. To get something done, and seen, you must show it to folks along the way and make people feel a part of the process.
Bad Pitch Blog
FEBRUARY 18, 2009
'So! Your CEO or client is dying to get into Publication of Their Dreams and will consider no less than a perfect hit. What do you do when Publication doesn''t answer the phone? Every PR pro and/or media seeker has encountered this dilemma: How many times can I call a reporter before it is too much contact? While badgering a reporter with endless phone calls can never be recommended, the key to securing a hit is quality phone time.
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Bad Pitch Blog
FEBRUARY 13, 2009
'It’s not often New York Times reporters stop what they are doing to start emailing each other a release, but that’s what happened this week among several of them when “this” appeared in their in-boxes. It’s not a funny one – but it does show how stupid PR people can do when they don’t take a 30,000-foot view of their own work. For at least a second!
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Bad Pitch Blog
FEBRUARY 27, 2009
'What do the Snuggie, Sham Wow and Social Media have to do with each other? They’re all a hot topic now for good and bad reasons. But only one of these things is anything more than sad, er, a fad. Ragan Communications knows this. That’s why they’re hosting their 2nd Annual Social Media for Communicators Conference. This event is a great opportunity to connect with some of the folks you know online, meet new ones and keep your finger on the racing pulse of social media.
Bad Pitch Blog
FEBRUARY 27, 2009
'"A personal relationship will not get you coverage of a bad pitch. A good pitch will get you coverage even with a bad relationship." This is a quote from a wise, anonymous, client-side friend who works at a brand you know. And it raises the age old question: is it what you know or who you know? I think it’s both. You need to go beyond just pitching your stories to the media.
Bad Pitch Blog
FEBRUARY 26, 2009
'Bad news is absolutely everywhere. It is unavoidable. The economy is in shambles, 50 million Americans are without health insurance, unemployment is on the rise in numbers that scare even me, and 43 out of 50 states are now operating on a budget deficit. Meanwhile, some enterprising projects have figured out how to keep their heads above water and even prosper in some cases despite experiencing these bleakest of times by making the ( official ) recession seem almost cool.
Bad Pitch Blog
FEBRUARY 20, 2009
'Our media has Attention Deficit Disorder. Like the rest of America, it remembers only the last thing out of Anderson Cooper’s mouth—and because of this disorder, everything else is a giant yawn. The point is this: When something comes along in the media that relates to what you do or what you’re about as a company, don’t sit around. Pounce on it, because if you haven’t made the story your story within a few hours, producers will simply hang up mid-sentence when you try to get their attention.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Bad Pitch Blog
FEBRUARY 15, 2009
'Send us your good pitches, with a link to the ink, and we''ll consider it for posting here.in a (very) good way. For reals! :-) We''ve done it before and we''ll do it again.
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