PR Job Coach
FEBRUARY 23, 2010
'Resumes today are, or should be, more about what you have achieved not about what you do. The job market is so tight in the current economy that it is easy to hear the squeaks and squeals of people reading the thousands of resumes that are targeted at every available job. The problem is that according to a recent New York Times piece “Job seekers now outnumber jobs by six to one.
Bad Pitch Blog
FEBRUARY 28, 2010
'Go ahead and be mad at me. I''ve been remiss and spent the majority of February thinking about the business of PR, wondering about pitches bad and good (*mostly bad*) and haven''t written a darn thing in this box. I''ve gotten so many letters pitching interviews mistakenly - and they ARE mistakes - sent to me "as cofounder of the Bad Pitch Blog," that I''ve started to wonder if ANYONE in our industry ever takes a second look at who they''re sending anything to.
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PR Job Coach
FEBRUARY 15, 2010
'A recent graduate with Masters and Bachelors wrote to ask for a recommendation on handling internships on a resume. This eager job seeker has limited communications experience largely focused on internships. The primary experience gained while attending college was in retail merchandising and healthcare. The question is whether a functional resume is better since the communications internships are more important and relevant to landing and thus should be at the top.
Bad Pitch Blog
FEBRUARY 1, 2010
'" You''re so vain. You probably think this post is about you." PR Newser points out that Apple only let one reporter, Walt Mossberg, touch the robes of Steve Jobs so that he might be healed. It reinforces some of the opinions I’ve been tweeting about Apple. Let’s face it – they’re an arrogant brand. The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Bad Pitch Blog
FEBRUARY 3, 2010
'We all know that PR folk are not the only ones who send bad pitches! As we are aware, our HR colleagues pitch all day, every day. When they recruit, what are they doing: they''re pitching. When they announce inevitably negative changes to benefits packages, that''s really a pitch. You get the idea. Late last year, a zealous HR pro (her title is a misnomer: Manager of Talent Development) sent an email to a former employee at my agency, RLM.
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