Cision
AUGUST 11, 2016
With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO.
Onclusive
AUGUST 3, 2016
The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […].
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Ronn Torossian
AUGUST 12, 2016
There are several types of bloggers—those who do it to keep their families up-to-date and post photos of their children, those who blog because they have a particular interest in a subject or hobby and bloggers who deeply love a topic that they have become experts in that niche and have developed a significant following. As a result, certain leverage bloggers to test their product or service and share their thoughts with their followers.
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Your audience should be able to connect to and see themselves in your story.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
AUGUST 11, 2016
It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized. So what happens when a PR campaign isn’t working? We often say that public relations is more of an art than a science, and it’s true.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
AUGUST 17, 2016
I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. Here I want to look at three components of a successful press release strategy: Creation. Distribution. Amplification. My aim is to help you with each so that press releases become an effective component of your overall marketing and PR strategy.
Onclusive
AUGUST 17, 2016
“You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day. It streamlined communication, ensured multiple people were simultaneously “looped in” and enabled business professionals to be more organized and accountable.
Ronn Torossian
AUGUST 26, 2016
The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in your workplace. If you ask yourself, “Would you be more inclined to trust a major client to the employee who wears sweats and flip flops or to someone who is dressed in a suit?
Melissa Agnes
AUGUST 31, 2016
Many organizations face this dilemma. They have the best of intentions to communicate with their stakeholders in a crisis, but for one reason or another, they just simply feel as though they genuinely have nothing to say. So they say nothing, which ends up being a major crisis management mistake. So, if saying nothing isn’t an option (which it isn’t), what are you supposed to do in a crisis if you have nothing to say?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ReimaginePR
AUGUST 15, 2016
Rebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it. While a lot of people will just close up shop and go on to the next, there are a blessed few who refuse to let their dream die. So they re-adjust, refocus and rebrand to better reflect what the market wants.
ImPRessions - Crenshaw Communications
AUGUST 19, 2016
While those of us in public relations may differ over laptop types, or even the note-taking advantages of pen and paper, there are tech gadgets that offer great help to busy PR teams. Just like kids shopping for back-to-school supplies, now is a good time for anyone to load up on must-have tech. We did some informal polling of people in the profession and came up with some go-to gadgets and digital tools to help improve PR productivity.
Cision
AUGUST 18, 2016
Photo by Paul Morejón Studio. Brands need to connect with their audiences through effective communication. But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers.
Onclusive
AUGUST 10, 2016
Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
AUGUST 9, 2016
With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story. Every brand has a story, and sometimes, all a brand needs are the right people to tell it. But how does a brand create a social media ambassador program that truly leverages the conversation for the its benefit while compensating the storytellers?
Melissa Agnes
AUGUST 15, 2016
The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” This is important for leaders to realize prior to experiencing a crisis. Why? Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership.
ReimaginePR
AUGUST 8, 2016
Once upon a time isn’t just for fairy tales. If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Nothing is quite as powerful for getting a crowd of investors on board than a persuasive story. Not only do humans love stories, they crave stories. And, at the end of the day, you’re one human communicating with another human.
ImPRessions - Crenshaw Communications
AUGUST 12, 2016
A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
AUGUST 24, 2016
Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged.
Onclusive
AUGUST 31, 2016
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum. There are tremendous opportunities to […].
Ronn Torossian
AUGUST 5, 2016
And what’s amazing is how often Chris Burch, an investor and entrepreneur spots magic. And that’s where one enters Poppin. In2014, Forbes reported that 52% of Americans viewed their daily job with dread.But what if the one thing they could absolutely count on, every day, was a simple, consistent, magical experience with their work environment? That simple question led Poppin to reimagine the office experience from the ground up.
Melissa Agnes
AUGUST 29, 2016
I was recently asked an interesting question by an audience member. The question was: “Is there a secret formula for ensuring our crisis team remains calm in a fast-paced, high profile crisis?” Good question. It’s true that crises are stressful times. Not to mention that, as a study recently confirmed, stress is contagious , which makes it even more important to effectively manage in a crisis.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Flack's Revenge
AUGUST 31, 2016
Someone posted the question “HELP! What are the top sites where you get IT news?” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great interest. Why is it at all interesting what a few NYTM members think about IT news? First, I find it challenging to get any useful feedback along these lines – and this can be frustrating for someone whose job is to get clients PR results.
ImPRessions - Crenshaw Communications
AUGUST 4, 2016
Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? To us, it simply means PR people are skilled at making and maintaining relationships. Whether mining for new business, hiring or connecting to media, it’s all about those relationships. Here are some examples of how to leverage the ones you have and cement others.
Cision
AUGUST 9, 2016
Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis.
ReimaginePR
AUGUST 1, 2016
You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
AUGUST 29, 2016
Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease. When the mysterious “new” disease was discernible and preventable, when it was only being spread by people from other places, and when we knew how to “see” it and make arrangements to deal with it the monster could be caged.
Melissa Agnes
AUGUST 22, 2016
What do Ryan Lochte and Paula Deen and have in common? They are both personal brands who have suffered negative material impact due to poor judgment and unethical (public) behavior. As professionals, we’re all personal brands. We represent ourselves in the professional world just as much as we represent the organization for which we work or the sponsors or partners that we represent.
Flack's Revenge
AUGUST 9, 2016
Cross posted on Hack the Feed. My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets.
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