Melissa Agnes
JULY 4, 2013
'I recently came across the below infographic that highlights all the changes we’ve seen in PR and communications within the last couple years. I know you’ll enjoy this one! Take a look: PR: Then and Now. I originally viewed this infographic here. The post A Look at PR and Communications Changes in Recent Years (Infographic) appeared first on Agnes + Day.
PR Job Coach
JULY 24, 2013
'You are into the 11th month of your new job. There is no psychological lift from your work. The boss is a serious micro manager. You are not having much fun. You are at your wits end and see no relief ahead. What should you do? This scenario likely applies to more people than one might imagine. Perhaps even you. Rest assured you are not alone. The good news is that the situation is not fatal and there are ways to manage the pain.
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Waxing UnLyrical
JULY 12, 2013
'I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. Add to that not all of them are good (in fact, some are downright abysmal), and I really don’t want to be the person who rains on a shiny new author’s parade. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it.
Journalistics
JULY 6, 2013
When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time.
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Bad Pitch Blog
JULY 5, 2013
'When I see a PR for Dummies book, I take pause. I''m a fan of the series, but I doubt anyone likes seeing a good part of their career broken down into easy to follow steps. We all know there''s more to it than that. That disclaimer applies to the following YouTube video. It''s on Audience Development and is part of YouTube''s Beginner''s Guide. Starting here it essentially outlines the media relations process - using several helpful Google tools, ''natch.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
JULY 1, 2013
'Happy Monday! Is everyone looking forward to the holiday week? And for my fellow Americans, any big 4th of July plans? And… happy birthday in advance to my dad, who celebrates his birthday tomorrow! Image: Artotem via Flickr, CC 2.0. Power. It’s something we all want, whether on a personal or professional level (and whether or not we admit it).
Waxing UnLyrical
JULY 10, 2013
'PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform.
Waxing UnLyrical
JULY 22, 2013
'Hi gang! WUL is on vacation for one more week, but that doesn’t mean our archives are. So today’s roundup contains a selection of posts shared over the years that reinforce the importance of being human. Image: Quinn Dombrowski via Flickr, CC 2.0. From learning to wield power gracefully to the inevitable “fork in the road” we all face, these timeless posts remind us that being human is the one thing we all have in common. 1.
Waxing UnLyrical
JULY 31, 2013
'Guest Post by Philip Sheldrake. We’re at an incredibly exciting point in time. The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. Most of us have a super computer in our pockets and there’s affordable, ubiquitous connectivity to boot. So what are we doing with it all? Well, polemically you could argue that we’re doing what we’ve always done.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Waxing UnLyrical
JULY 8, 2013
'Happy Monday! Did you enjoy the long weekend? Let me back up… if you took a long weekend, did you enjoy it? Image: Sean MacEntee via Flickr, CC 2.0. Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content.
Waxing UnLyrical
JULY 14, 2013
'Don’t worry, I’m not going to launch into a diatribe or give you something really heavy to read. I just wanted to update you on what has been, and will be, going on on the WUL front (as well as my own). Also, there is no particular reason for the gecko photo, in case you were wondering… I just felt like using it! Here goes. I’m going on vacation!
Waxing UnLyrical
JULY 19, 2013
'Ed: WUL is still on vacation, but here’s an oldie-but-goodie from our vault that originally ran on Sept. 28, 2012. It might answer a question you ask or have been asked, so here it is again. Enjoy! I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn.
Waxing UnLyrical
JULY 17, 2013
'Ed: This post originally ran on June 4, 2012. Waxing UnLyrical is on vacation, so we’re re-running it since it’s still relevant… and it’s a great post! I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. I’m not saying I don’t have views on the universe, spirituality, whatever ….
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Waxing UnLyrical
JULY 26, 2013
'Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. Upon re-reading it, it still makes sense… so here you go (it has minor edits to keep it updated) … and make sure you get enough R&R after reading it! A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity.
Waxing UnLyrical
JULY 5, 2013
'The other day I was catching up on my LinkedIn connection requests, and finally got them down to zero. I accepted some, ignored a bunch and, after doing so, asked a question on Facebook: There were a range of answers, and the conversation continued for a couple of days; those answers themselves are worthy of their own, dedicated blog post. But one answer in particular made me look twice: I’ve obscured the person’s name and avatar for reasons you will understand shortly.
Waxing UnLyrical
JULY 24, 2013
'Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. This originally ran on Nov. 30, 2012. and will be particularly interesting to you if you work at the intersection of health care and social media. Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick.
Waxing UnLyrical
JULY 29, 2013
'I’m back from vacation, which means WUL is too! Did you have a good last couple of weeks? Did you miss me? During these long, hot days of summer it’s sometimes hard to concentrate and keep your focus. And even though it’s great (and necessary) to lounge around every so often, that particular “F” word is one we can’t afford to mess around with.
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Waxing UnLyrical
JULY 15, 2013
'Did I tell you the news? WUL is going on vacation for two weeks. Yes! I’ll fill you in when I get back, but I am so excited to get some R&R! Here’s the thing, though; we still want to provide you with useful content. So for your edification, this week’s roundup has a selection of timeless posts (at least, I think so) that we’ve shared through the years.
Journalistics
JULY 3, 2013
Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Weeklies, dailies, and quarterlies all provide an incredible amount of detail as far as a year in advance about what they plan to cover in future issues. The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that f
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