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'Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. On April 7 my Facebook friend Susan (name changed) uploaded this photo (image used with permission from “Susan”): By April 21, it turned into this photo meme: What was posted as a “friends only” image was altered into a very public meme, where her
'It''s obvious that when an institution of opinion the likes of Roger Ebert passes away.due to cancer no less.it sucks. When you find out the aforementioned movie critic passed away via email, it sucks even more. It sucks to find out someone died via email at all, right? But when that email is a pitch shoving "a relevant expert" down your throat, it''s a whole new universe of sucking.
Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. The earned-owned-paid slide in my presentations generated eyebrow raises, versus the eye rolls that are more common today. Like any good marketing catchphrases, this one has probably run its course. I’m not saying the underlying principles aren’t still incredibly relevant – in fact, they’re probably more relevant today.
'Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day. This time though, Google cut services for a tool that isn’t just “popular.” Google Reader is the bedrock for how many people collect information on the Internet.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
'The ability to interact online, as a tangible way of pursuing an education and a career, changed my life. I know that sounds overly dramatic, but it is the honest truth. When I started my first job at 17, remote work was unheard of. Of course, at that point in my life (about to finish high school, no kids, no real responsibility other than work), spending eight-to-10 hours at work did not have a huge impact on my life.
'I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly. And I wouldn’t trade the time we’ve had together for the world. Oh, and we’re not breaking up. I’m not ready to leave you.
'I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly. And I wouldn’t trade the time we’ve had together for the world. Oh, and we’re not breaking up. I’m not ready to leave you.
'Regular readers of Waxing Unlyrical probably are familiar with Erin Feldman, the talented eclectic responsible for WUL’s Sarah and Sheldon illustrations. That’s how I was acquainted with her. Image: crimfants via Flickr, CC 2.0. What you may not know is that Erin is a writer by trade, and her business has grown to the point that she isn’t going to be contributing new S&S posts for the foreseeable future.
'(Ed: Today’s Tax Day in the U.S. Are you all squared away?). I had an interesting (to me) exchange of thoughts with a reader of my own blog recently on the subject of person-to-person communication. I had written about a reassuring experience I had in a restaurant during which the young woman who took my order had initiated and maintained eye contact every time she came to my table.
'“Would you like to hang out with me this evening?” Indeed, all of you may have been asked this question by your friends and family. But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country.
'Do you ever feel that you’ve worked really hard to break out of one box, only to be put in another, in a way you didn’t anticipate? I do. And I wonder if it’s an ironic and unintended consequence of doing such a good job of positioning ourselves, that we’ve positioned ourselves all the way into a box. Maybe a slightly larger and more comfortable box, but a box, nonetheless.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
'I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. Leaving on a jet plane. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. While waiting at the gate to board the flight, a woman came up to me, clipboard and pen (maybe it was a pencil, I don’t remember) in hand.
'Are things in Libya really getting better? That’s a question I’m sure most people here ask themselves constantly. The honest answer is that it’s very hard to be sure. There’s always plenty of evidence for the pessimists. Even in Tripoli, the recent attempt on President Magarief and the assault on the offices of Alassema TV, as well as numerous other incidents, continue to highlight the precarious security situation.
A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. So since that week’s #measurePR fell the day before, we though it would be fun to have a preview of the panel, as it were, on the chat.
About a month ago I told you of my xPotomac experience , and we had a pretty engaged conversation around civility in the digital age. I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live! The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus!
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
'… at least, I do. Via sudaxprabhu on Flickr, CC 2.0. Because We Need a Laugh is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.
'Do you know what “neuroplasticity” is? It’s essentially the brain’s ability to “rewire” itself by forming new neural connections when it needs to. Or, in other words, it’s what happens when the neurons (nerve cells) in the brain start to find new ways to connect with and “talk to” each other, when the old pathways are no longer there (for example, because of injury, or disease).
'“You know you’ve been in a good Twitter chat when ‘Die Hard’ and squirrels are mentioned within seconds of each other.” That’s what Lea Ann of Standing Dog said this past week as we were winding down the bi-weekly #measurePR chat, and it was such a great quote that I had to use it to kick off the recap post, as well as in the headline.
'It’s been just about two weeks since I returned from Social Slam. You’ve already heard about what a wonderful event it was, from so very many people. And I told you of how it was one of those OMG-it-finally-happened moments for me. Frankly, I haven’t written a wrap-up post because everyone else beat me to the punch. I have a surprise/gift for you as far as that goes, but that’s at the end of the post.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
'Friday, April 19, was an interesting day. I was out at the Mid-Atlantic Marketing Summit (which was great), but it was also the day the week’s horrors in Boston came to a culmination … though none of us could have foreseen that. And so much else was happening everywhere. The fertilizer plant fire in Texas was still fresh in the news, and there were other disasters, both natural and manmade, taking place all around the world.
'With age comes wisdom. It’s a phrase that most of us have heard a dozen times or more. But does each birthday automatically grace you with wisdom, or is it your life experience that creates it? Image: Free For Commercial Use via Flickr, CC 2.0. I grew up in a single parent household. My mother was a cashier for the majority of my life, first at McDonald’s then at various convenience stores.
It’s much easier to answer questions when you have time to prepare. When you’re being interviewed by a journalist, grilled on the stand a trial, or trying to convince an HR manager to put you through to the next round, it helps to know the questions in advance. More often than not, you won’t have the questions in advance… or will you? As a continuation of my series on messaging and positioning development from earlier this year, I wanted to make my next installment about how you can prepare for
'A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Since times change, and apps/platforms come and go, I thought I’d take a fresh look at how my daily toolkit has changed, and share that with you. Image: gothick_matt via Flickr, CC 2.0. Note that I use Gmail almost exclusively, so if that’s you, you’re in luck.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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