Waxing UnLyrical

APRIL 30, 2013

'Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. On April 7 my Facebook friend Susan (name changed) uploaded this photo (image used with permission from “Susan”): By April 21, it turned into this photo meme: What was posted as a “friends only” image was altered into a very public meme, where her

Social Media 111

Social Media Reddit Media Facebook 111

Bad Pitch Blog

APRIL 5, 2013

'It''s obvious that when an institution of opinion the likes of Roger Ebert passes away.due to cancer no less.it sucks. When you find out the aforementioned movie critic passed away via email, it sucks even more. It sucks to find out someone died via email at all, right? But when that email is a pitch shoving "a relevant expert" down your throat, it''s a whole new universe of sucking.

Pitching 68

Pitching Film Strategy Branding 68

Journalistics

APRIL 17, 2013

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. The earned-owned-paid slide in my presentations generated eyebrow raises, versus the eye rolls that are more common today. Like any good marketing catchphrases, this one has probably run its course. I’m not saying the underlying principles aren’t still incredibly relevant – in fact, they’re probably more relevant today.

Branding 52

Branding Brand Media Local 52

Waxing UnLyrical

APRIL 11, 2013

'Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day. This time though, Google cut services for a tool that isn’t just “popular.” Google Reader is the bedrock for how many people collect information on the Internet.

Google 110

Google Social Media Groups Twitter 110

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Waxing UnLyrical

APRIL 4, 2013

'The ability to interact online, as a tangible way of pursuing an education and a career, changed my life. I know that sounds overly dramatic, but it is the honest truth. When I started my first job at 17, remote work was unheard of. Of course, at that point in my life (about to finish high school, no kids, no real responsibility other than work), spending eight-to-10 hours at work did not have a huge impact on my life.

Local 109

Local Education Banking LinkedIn 109

Waxing UnLyrical

APRIL 9, 2013

'Regular readers of Waxing Unlyrical probably are familiar with Erin Feldman, the talented eclectic responsible for WUL’s Sarah and Sheldon illustrations. That’s how I was acquainted with her. Image: crimfants via Flickr, CC 2.0. What you may not know is that Erin is a writer by trade, and her business has grown to the point that she isn’t going to be contributing new S&S posts for the foreseeable future.

Exercises 102

Exercises Twitter Writing LinkedIn 102

Waxing UnLyrical

APRIL 15, 2013

'(Ed: Today’s Tax Day in the U.S. Are you all squared away?). I had an interesting (to me) exchange of thoughts with a reader of my own blog recently on the subject of person-to-person communication. I had written about a reassuring experience I had in a restaurant during which the young woman who took my order had initiated and maintained eye contact every time she came to my table.

Communications 102

Communications Publicity Skype Nonprofit 102

Waxing UnLyrical

APRIL 19, 2013

'“Would you like to hang out with me this evening?” Indeed, all of you may have been asked this question by your friends and family. But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country.

Google 101

Google Government Television Twitter 101

Waxing UnLyrical

APRIL 26, 2013

'Do you ever feel that you’ve worked really hard to break out of one box, only to be put in another, in a way you didn’t anticipate? I do. And I wonder if it’s an ironic and unintended consequence of doing such a good job of positioning ourselves, that we’ve positioned ourselves all the way into a box. Maybe a slightly larger and more comfortable box, but a box, nonetheless.

Social Media 101

Social Media Pitching Community Strategy 101

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

APRIL 12, 2013

'I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. Leaving on a jet plane. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. While waiting at the gate to board the flight, a woman came up to me, clipboard and pen (maybe it was a pencil, I don’t remember) in hand.

Social Media 97

Social Media Media Survey Travel 97

Waxing UnLyrical

APRIL 5, 2013

'Are things in Libya really getting better? That’s a question I’m sure most people here ask themselves constantly. The honest answer is that it’s very hard to be sure. There’s always plenty of evidence for the pessimists. Even in Tripoli, the recent attempt on President Magarief and the assault on the offices of Alassema TV, as well as numerous other incidents, continue to highlight the precarious security situation.

Government 94

Government Guidelines Course Travel 94

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. So since that week’s #measurePR fell the day before, we though it would be fun to have a preview of the panel, as it were, on the chat.

Airlines 93

Airlines Measurement Banking Twitter 93

Waxing UnLyrical

APRIL 3, 2013

About a month ago I told you of my xPotomac experience , and we had a pretty engaged conversation around civility in the digital age. I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live! The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus!

Film 92

Film Video LinkedIn Google 92

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Waxing UnLyrical

APRIL 17, 2013

'… at least, I do. Via sudaxprabhu on Flickr, CC 2.0. Because We Need a Laugh is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

LinkedIn 90

LinkedIn Google Corporate Community 90

Waxing UnLyrical

APRIL 8, 2013

'“You know you’ve been in a good Twitter chat when ‘Die Hard’ and squirrels are mentioned within seconds of each other.” That’s what Lea Ann of Standing Dog said this past week as we were winding down the bi-weekly #measurePR chat, and it was such a great quote that I had to use it to kick off the recap post, as well as in the headline.

B2C 89

B2C B2B Measurement Twitter 89

Waxing UnLyrical

APRIL 29, 2013

'Do you know what “neuroplasticity” is? It’s essentially the brain’s ability to “rewire” itself by forming new neural connections when it needs to. Or, in other words, it’s what happens when the neurons (nerve cells) in the brain start to find new ways to connect with and “talk to” each other, when the old pathways are no longer there (for example, because of injury, or disease).

Publicity 88

Publicity Tools Measurement Technology 88

Waxing UnLyrical

APRIL 18, 2013

'It’s been just about two weeks since I returned from Social Slam. You’ve already heard about what a wonderful event it was, from so very many people. And I told you of how it was one of those OMG-it-finally-happened moments for me. Frankly, I haven’t written a wrap-up post because everyone else beat me to the punch. I have a surprise/gift for you as far as that goes, but that’s at the end of the post.

Conference 87

Conference Social Media Hotels Meeting 87

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Waxing UnLyrical

APRIL 22, 2013

'Friday, April 19, was an interesting day. I was out at the Mid-Atlantic Marketing Summit (which was great), but it was also the day the week’s horrors in Boston came to a culmination … though none of us could have foreseen that. And so much else was happening everywhere. The fertilizer plant fire in Texas was still fresh in the news, and there were other disasters, both natural and manmade, taking place all around the world.

Community 85

Community Examples Twitter LinkedIn 85

Waxing UnLyrical

APRIL 25, 2013

'With age comes wisdom. It’s a phrase that most of us have heard a dozen times or more. But does each birthday automatically grace you with wisdom, or is it your life experience that creates it? Image: Free For Commercial Use via Flickr, CC 2.0. I grew up in a single parent household. My mother was a cashier for the majority of my life, first at McDonald’s then at various convenience stores.

Survey 82

Survey Airlines Interviews Local 82

Journalistics

APRIL 5, 2013

It’s much easier to answer questions when you have time to prepare. When you’re being interviewed by a journalist, grilled on the stand a trial, or trying to convince an HR manager to put you through to the next round, it helps to know the questions in advance. More often than not, you won’t have the questions in advance… or will you? As a continuation of my series on messaging and positioning development from earlier this year, I wanted to make my next installment about how you can prepare for

Interviews 52

Interviews Newspapers Examples Industry 52

Waxing UnLyrical

APRIL 10, 2013

'A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Since times change, and apps/platforms come and go, I thought I’d take a fresh look at how my daily toolkit has changed, and share that with you. Image: gothick_matt via Flickr, CC 2.0. Note that I use Gmail almost exclusively, so if that’s you, you’re in luck.

Tools 107

Tools Skype Google LinkedIn 107

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management