ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Deirdre Breakenridge

NOVEMBER 21, 2018

A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Patagonia Community Board: Credit Ginny Lefler. Six months after graduation, the novelty of being in the “real world” may be beginning to wear off. Student loan grace periods are coming to an end, you may be wondering at what point will you be able to finally put your degree into practice.

Communications 171

Communications Nonprofit Training Study 171

Business Wire

NOVEMBER 2, 2018

Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology.

Journalism 290

Journalism Technology Industry Media Relations 290

Ronn Torossian

NOVEMBER 29, 2018

Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product. Many companies have made it a […]. The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 218

Marketing Social Media Consumer Blogging 218

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Melissa Agnes

NOVEMBER 27, 2018

Each month I answer questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked me some core questions that pertain to crisis management and crisis readiness, such as: “What is crisis management and what does it mean to be a crisis management professional?” “What are some of the most common mistakes organizations make in the midst of crises and issues?

Crisis Management 187

Crisis Management Crisis Privacy YouTube 187

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

Thanksgiving is a wonderful time to take a moment to reflect on our blessings, as well as to spend quality time with loved ones. Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. Families practice their own inscrutable form of PR when reunited for the holidays. Here are some PR-inspired tips for surviving this turkey day with loved ones.

Pitching 199

Pitching Travel Engineering Examples 199

Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if you can’t change your voice, you can always improve your technique.

Engineering 383

Engineering Hotels System Television 383

Business Wire

NOVEMBER 14, 2018

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide. In his introductory speech, Mr. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging

Technology 265

Technology Trends Consumer Industry 265

Ronn Torossian

NOVEMBER 27, 2018

This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].

Consumer 218

Consumer Small Business Blogging Agency 218

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Melissa Agnes

NOVEMBER 6, 2018

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I’m going with this? Dr. Nick Morgan, author of Can You Hear Me? (amongst other great books) and founder of Public Words, joins the Invincible Brand Podcast to discuss the impacts that the virtual world have on internal teams and the conscious efforts and actions that leaders can take to mitigate the risks that these impacts present on company morale, team-building, and ultimat

Crisis Management 178

Crisis Management Internal International YouTube 178

Steve Barrett on PR

NOVEMBER 16, 2018

PR firms are going to market in an increasingly diverse number of ways, with some doubling down on the term PR while others tout their wider marketing credentials - the truth is there is no one-size-fits-all approach.

Marketing 166

Marketing 166

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Photo by rawpixel.com from Pexels. Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?

Agency 223

Agency How To Construction Advertising 223

Deirdre Breakenridge

NOVEMBER 27, 2018

A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching. I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a senior vice president, but to build trust with, motivate, and inspire one’s followers. And your followers’ choice to follow you…or not.

Leadership 380

Leadership Energy Training LinkedIn 380

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Business Wire

NOVEMBER 15, 2018

It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories.

Marketing 258

Marketing Publicity 258

Ronn Torossian

NOVEMBER 24, 2018

You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal. You’re content isn’t influencing people unless it can be found and consumed […]. The post Five Tips to Get More Twitter Shares appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Twitter 199

Twitter Social Media Consumer Blogging 199

Prowly

NOVEMBER 6, 2018

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures?

Video 684

Video Publicity 684

Steve Barrett on PR

NOVEMBER 2, 2018

The brutal murder and dismemberment of The Washington Post columnist and U.S. resident in a place that was supposed to be a safe haven is a somber reminder that we can't take universal freedoms for granted.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Garrett Public Relations

NOVEMBER 4, 2018

While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future. Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect […]. The post What PR Pros Need to Know About AI: A Conversation with Christopher Penn appeared first on PR Consultant Garrett Public Relations Columbus/Worthin

Publicity 155

Publicity Pitching B2B Media Relations 155

PRSay

NOVEMBER 9, 2018

Despite an improved job market and increased competition for skilled workers, recruiters still skim resumes for superficial features such as layouts, job titles, text flows and keywords, says a new study from Ladders , a website for jobs that pay more than $100,000 per year. According to the 2018 study, which analyzed the amount of time professional recruiters took to review résumés, the average initial screening time is just 7.4 seconds.

How To 152

How To Study Writing Marketing 152

Ronn Torossian

NOVEMBER 12, 2018

The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. In terms of PR and branding, we have benefited greatly from the wide reach […]. The post Tech Lingo Public Relations Professionals Should Know appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Publicity 199

Publicity Blogging Industry Branding 199

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. The feeling of dealing with unpredictable changes can probably resonate with many public relations professionals, as the field is constantly changing.

Community 150

Community Social Media Media Education 150

Agility PR Solutions

NOVEMBER 6, 2018

With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […].

Publicity 146

Publicity Education Consumer Social Media 146

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content.

Video 149

Video Case Study Agriculture B2B 149

Melissa Agnes

NOVEMBER 13, 2018

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more. Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more.

How To 144

How To YouTube Crisis Management Crisis 144

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

NOVEMBER 19, 2018

“Narrative is basically a sequence of events. Something happens, then something else, then something else. Human instinct compels us to stick around to see what happens next.”. — Ira Glass, host of Chicago Public Media’s “This American Life”. Beginning. Middle. End. A chronological approach is the best way to organize most nonfiction narratives. But instead of simply listing all events in chronological order, it’s important to find the narrative arc.

Storytelling 150

Storytelling Case Study Writing Banking 150

Ronn Torossian

NOVEMBER 20, 2018

If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition. The question is what can you do to […]. The post Tips To Create Viral Content appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Viral 150

Viral Video Blogging Branding 150

Prowly

NOVEMBER 13, 2018

It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns. The post SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy appeared first on Prowly Magazine.

SEO 143

SEO Strategy Publicity Communications 143