Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […].
Deirdre Breakenridge
JUNE 14, 2017
A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended. Graduates have begun a new chapter in their lives. During times of transition, I love to reflect on the past and project into the future. As an educator, I’m constantly asking myself how teachers can better prepare students to excel in their careers; and more importantly, how can they create an impact in our society?
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Cision
JUNE 7, 2017
When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them. Guess what happens when someone is going to meet you? They Google you. But, did you know that what people see when they Google you is within your control? Dictate Your Digital Footprint Destiny. Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
A great PR campaign can generate positive brand awareness, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing. But how valuable is it? How many PR programs can point to the number of prospects generated, or conversions from website visits?
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ronn Torossian
JUNE 1, 2017
Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands. A large focus of PR today is to strengthen brands by building influencer status on social media. Here are tried and true tricks of the PR trade, and tips for how to use them on social platforms.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.
Flack's Revenge
JUNE 1, 2017
I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Jennifer Johnson , the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of Tanium, a Partner at a16z, and CMO of Coverity, so she’s got very legit enterprise marketing chops!
Cision
JUNE 30, 2017
Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these ourselves as a company with the help of a fresh new look and an official NYSE ticker symbol. This morning, we rang the bell to open trading on the New York Stock Exchange, where as of today, Cision is publicly listed as CISN, signaling the completion of our merger with Capitol Acquisition Corp.
ImPRessions - Crenshaw Communications
JUNE 13, 2017
Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
JUNE 12, 2017
A decade or two ago, thanks to the fast spread of WiFi and more disconnected work environments, telecommuting was all the rage. But, just as quickly as it began, one major American company has decided enough is enough. Working in your PJs is no longer okay with IBM, at least for a significant number of the company’s employees. As of last week, it was announced that IBM plans to bring the majority of its current telecommuting workforce – roughly 40 percent of the … READ MORE ».
Prowly
JUNE 29, 2017
We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more. The post How Can Brands Earn Trust in the Fake News Era? appeared first on Prowly Magazine.
Onclusive
JUNE 7, 2017
If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […].
Business Wire
JUNE 22, 2017
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
JUNE 14, 2017
When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers. One of the reasons telling stories to sell products is so successful is because humans are wired for stories.
ImPRessions - Crenshaw Communications
JUNE 21, 2017
Those of us in public relations spend a lot of time helping clients speak effectively in front of strangers, but what about our own speaking skills? Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. The crowd was engaged, and post-event evaluations were positive.
Deirdre Breakenridge
JUNE 2, 2017
We all want to create impact for our businesses, but what about the opportunity to make an impact for ourselves and for others around us? I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. Among them is Cameron Brown, a high-performance coach, and philanthropist, who is clearly making a difference on a few different levels.
Prowly
JUNE 20, 2017
How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations. But if you immediately thought of link schemes, spam backlinks, and Google penalties, The post How to Stop Spam Backlinks from Ruining Your Google Reputation appeared first on Prowly Magazine.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Onclusive
JUNE 28, 2017
Monstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast. And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […].
Business Wire
JUNE 28, 2017
By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption. The smartphone is our connection to the world. 51% of consumers are getting their news from their mobile device and the trend is going upwards.
Cision
JUNE 22, 2017
Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s.
ImPRessions - Crenshaw Communications
JUNE 15, 2017
It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. And though the first break is rarely easy, for anyone set on a career in PR there are likely to be forks in the road at the beginning of the career journey. I often speak to new graduates who ask advice about how to start their career.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Proactive Report
JUNE 26, 2017
Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy. One of the places you need visibility is in the search engines – Google in particular.
Prowly
JUNE 8, 2017
Set up a story-driven marketing strategy and make your business gain a competitive advantage. By crafting a compelling story, you can help your company get the attention it deserves. The post Stories We Tell — Why Can Storytelling Be A Secret Weapon For Startups? appeared first on Prowly Magazine.
Onclusive
JUNE 14, 2017
In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […].
Shift Communications
JUNE 12, 2017
One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations is a tool for building awareness and trust.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
JUNE 16, 2017
Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices).
ImPRessions - Crenshaw Communications
JUNE 7, 2017
Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a h
The Proactive Report
JUNE 12, 2017
Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers are more likely to make a purchase based on a social media reference. (Source).
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