Business Wire
MAY 22, 2024
Earnings calls and earnings releases play important roles in investor relations and corporate transparency. Both serve as windows into a company’s financial health, performance, and strategic direction, offering stakeholders vital insights.
Remote PR Jobs
MAY 30, 2024
Ready for a career change? The world of PR and Communications is waiting for you. But before pressing send on those applications, it's important to consider the qualities necessary to hack it in the industry. Transferable skills are those that are taken from one job field and easily applied to another. Lucky for you, PR and Communications is FULL of them.
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Ronn Torossian
MAY 22, 2024
Why Brand Reputation Management Matters The era of swift information dissemination and digital prevalence has transformed a brand’s reputation into its most significant asset. It is now the trust currency that sways customer decisions, molds brand loyalty, and ultimately affects financial outcomes. Amidst a plethora of choices, a robust reputation often marks the fine line […] The post Why Brand Reputation Management Matters appeared first on.
ImPRessions - Crenshaw Communications
MAY 31, 2024
For PR teams , there’s never been a time of greater opportunity. But with opportunities come risks and challenges. Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Ran
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Prowly
MAY 29, 2024
Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […] The post What Stress Looks Like When You Work in PR (and How to Manage It) appeared first on Prowly Blog.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR for Anyone
MAY 26, 2024
Welcome back to Good Day D.C.! It’s graduation season, and I couldn’t be more excited to share some fabulous ideas to make your celebrations unforgettable. Whether you’re planning a high school or college graduation party, there’s no need to break the bank. With a little creativity and some budget-friendly tips, you can throw a memorable bash. Let’s dive in!
Stuart Bruce
MAY 14, 2024
Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust. We feature many of them in … © Stuart Bruce - Reputation, risk and resilience – the ultimate report was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Ronn Torossian
MAY 8, 2024
In today’s modern, digital landscape, the reputation of a brand isn’t just about slick brochures or well-scripted press releases. The online world has opened up the floor, giving consumers the power to share their experiences, be they good or bad, with the world at a moment’s notice. This shift has put brand reputation management in […] The post What is Brand Reputation Management appeared first on.
ImPRessions - Crenshaw Communications
MAY 1, 2024
Much of the recent news surrounding Diversity, Equity and Inclusion of late is negative. DEI programs have been banned in states like Texas, and the backlash hasn’t stopped there. Axios reports that businesses have “ backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers , high-profile rich guys and conservative activists.” NPR, which ramped up diversity efforts to combat Covid-era viewership decline, is facing a double-whammy of
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
MAY 15, 2024
For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.
Agility PR Solutions
MAY 12, 2024
A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training. Considering we’re now in the golden age of digital media and AI, the ethical and moral challenges concerning the PR […] The post Ethical communication in the digital age: Best practices for building trust and credibility appeared first on Agility PR Solutions.
Prowly
MAY 17, 2024
A positive reputation in public relations isn’t merely an advantage; it’s a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track. Learn proven strategies for managing brand reputation and building trust with your customers, using […] The post Reputation PR: Effective Strategies & Management Tips (w/ Examples) appeared first
Steve Barrett on PR
MAY 2, 2024
The mission to distinguish nuggets of wisdom from the torrent of BS around the impact of artificial intelligence on communication must be top of mind for all PR pros.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
MAY 21, 2024
Innovation is key in the tech industry, constantly pushing boundaries and shaping the future. Tech public relations must also evolve to keep up with this dynamism. Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies.
Sword and the Script
MAY 28, 2024
Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers.
Stuart Bruce
MAY 27, 2024
The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of … © Stuart Bruce - AMEC Communication Measurement and Evaluation Summit 2024 best highlights was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Agility PR Solutions
MAY 22, 2024
Millennials and Gen Zers grew up in a vastly different world than older generations. As digital natives, or very nearly, they were more informed about the world around them, and found their core selves and developed lifelong values at an earlier age as well. Even still, it probably didn’t prepare them for today’s world and […] The post Seeking purpose, finding stress: New Gen Z and millennial research finds these generations stay true to their values in a changing world appeared first on A
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Prowly
MAY 16, 2024
Forget the generic press releases and social media blasts of yesteryear. This year, it’s your time to shine and create catchy content for Special Days you want to celebrate – based on PR experience and data. We’ve got you covered and have prepared a list of days you should mark in your PR calendar for […] The post The Ultimate PR Calendar for 2024: Special Days, Holidays & Events appeared first on Prowly Blog.
Steve Barrett on PR
MAY 23, 2024
This week’s PRWeek Healthcare Awards+Conference and recent Global and U.S. gala celebrations show specialist PR pros at the top of their game and really making a difference.
Presspage
MAY 28, 2024
60% of PR professionals say media relations management is getting harder. With 24-hour news cycles and the amplifying power of social media, PR teams have to work harder than ever to build and protect their organization’s reputation. By managing your media engagements well, you can ensure your team is always ready to seize the next big media opportunity or to stop a negative story in its tracks.
Sword and the Script
MAY 21, 2024
Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. That is according to Gartner, which published a new poll of 395 CMOs across North America and Europe.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
MAY 21, 2024
“One of the greatest accomplishments of our time is the extension of the human lifespan,” said Martha Boudreau, chief communications and marketing officer for AARP. “Many people are living into their 90s, or even to 100. Take advantage of the extra years we’ve been given.” Boudreau was a panelist for PRSA’s most recent Diverse Dialogues livestream on May 16 titled, “Shifting Perspectives: Debunking ‘Age Is Just a Number.
Agility PR Solutions
MAY 1, 2024
Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs. We’ll cover what the PESO model is before we dive into […] The post Decoding the PESO model: A comprehensive guide for PR appeared first on Agility PR Solutions.
Prowly
MAY 21, 2024
Securing more media coverage for your business or clients requires significant effort. This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. To streamline this process for your team, consider utilizing PR software. One option could be Prezly. Today, we’ll help you discover everything about […] The post Prezly Pricing in 2024: How Much Does Prezly Cost?
Steve Barrett on PR
MAY 17, 2024
After a tough year of global economic uncertainty and geopolitical turbulence the range, profile and contribution of the PR profession across numerous metrics was impressive to see.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Contently - Strategy
MAY 13, 2024
We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.
Sword and the Script
MAY 14, 2024
A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing budget ? The CMO Survey polled 292 marketing leaders and asked this question. The number one answer CMOs gave was that they’d invest it in talent (17%) – both hiring and professional development.
Garrett Public Relations
MAY 27, 2024
The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations.
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