Waxing UnLyrical

AUGUST 23, 2013

'When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image: richardghawley via Flickr, CC 2.0. The truth is, it isn’t. Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media.

Social Media 107

Social Media Small Business Media Pinterest 107

Bad Pitch Blog

AUGUST 7, 2013

'To remind everyone that.gifs are fun.and that we''re not evil, I created this wildly assumptive timeline of what happens when someone sends a bad pitch. Spray & Pray The interns get around to mass emailing the client''s news release, without a pitch, to 100 different people.at 5:21 pm on a Friday. And they''re all: Of course, the client thinks it''s been sent out at a decent time to a qualified list.

Pitching 94

Pitching International Internal Course 94

Waxing UnLyrical

AUGUST 21, 2013

'It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening. Image: State Library Queensland via Flickr, CC 2.0. I suppose I’ve always been okay at this, but I used to feel the need to always interject my own opinions…even when not solicited…into the conversation.

Nonprofit 105

Nonprofit Banking Government LinkedIn 105

Waxing UnLyrical

AUGUST 28, 2013

'Guest Post by Susan Rubin (Editorial disclosure: Susan works for Cision, a current client of Shonali Burke Consulting, Inc. ). Events can be a great way to build relationships and nurture leads. Whether it’s a 10-person meet-up or a 300-person conference, make sure you check off these items to get the best return on your investment. 1. What’s your Goal?

Meeting 99

Meeting Trends Conference Survey 99

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Internal

Waxing UnLyrical

AUGUST 9, 2013

'Happy Friday! Things continue to be hectic on my end, so let’s kick the weekend off with a much needed laugh. See you next week! via John Atkinson on Wrong Hands , CC 3.0. Friday Funny: Vintage Social Networking is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

LinkedIn 98

LinkedIn Google Corporate Social Media 98

Waxing UnLyrical

AUGUST 7, 2013

'Guest Post by Kelly Gregorio. Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand. Image: Freshcollective via Google, CC 3.0. It takes an evolved person to admit when they are wrong.

How To 96

How To Exercises Small Business Examples 96

Waxing UnLyrical

AUGUST 5, 2013

'Good morning! Happy Monday! Did everyone enjoy the weekend? Client engagement is one of the core ways businesses grow their client base. It is also the best way to show your customers you value them as people rather than numbers. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. 1.

Social Media 95

Social Media Media SEO LinkedIn 95

Waxing UnLyrical

AUGUST 14, 2013

'Guest Post by Jeff Frankel. The cloud has changed everything, far more than merely how we communicate. It’s altered how we function on a day-to-day basis: our productivity, interactions, and the way we get information. Image: flyfarther79 via Flickr, CC 2.0. Consequently, many professionals I encounter are looking at cloud-based solutions as a do-or-die scenario.

Big Data 87

Big Data Government Local Data 87

Waxing UnLyrical

AUGUST 2, 2013

'I know I just got back from vacation and all, but I’m still catching up. It’s been a pretty hectic week (and shows no sign of ending… aaaah!!!!). So rather than a crazy-a$$ post from me, here’s a cartoon to laugh the week away. Enjoy, Happy Friday and we’ll see you Monday! Via Rob Cottingham on Noise to Signal , CC 3.0.

LinkedIn 87

LinkedIn Google Social Media Corporate 87

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

AUGUST 19, 2013

'Good morning, all, how was your weekend? Nothing like starting off the week with a little chit-chat, right? Image: cobalt123 via Flickr, CC 2.0. In an increasingly digital world, we often have to rely on intangible assessments of people and businesses. However, it is still important to remember that all in all what you “see” is what you get.

Resources 79

Resources Web Social Media LinkedIn 79

Waxing UnLyrical

AUGUST 16, 2013

'Happy Friday! How was everyone’s week? Since you like the cartoons so much, and since Rob C. said we could use ‘em, here’s another one to start your Friday off right. And before Gini Dietrich gets to it, let me just say: “HAHAHAHAH!!!” Via Rob Cottingham on Noise to Signa l, CC 3.0. Friday Funny: Where to Post is a post from: Waxing UnLyrical.

LinkedIn 78

LinkedIn Google Corporate Social Media 78

Waxing UnLyrical

AUGUST 30, 2013

'We have a long weekend coming up here in the U.S… finally! It’s been a long week for me, so here’s to brainstorming fun and rest for a change. Happy Labor Day weekend, folks, and we’ll see you next week! Via Rob Cottingham on Noise to Signa l, CC 3.0. Friday Funny: Brainstorming is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

LinkedIn 76

LinkedIn Google Corporate Community 76

Waxing UnLyrical

AUGUST 26, 2013

'Good morning! I’m in New York today, working on a really cool event with a really cool Japanese client. Life is good, right? Image: Steve Worsethandetroit via Flickr, CC 2.0. In business, the name of the game is winning and moving forward. That’s what we’re all trying to do, right? That’s what this week’s roundup focuses on.

Wikipedia 75

Wikipedia Resources Content Marketing LinkedIn 75

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching