PR Job Coach
SEPTEMBER 10, 2013
'Once again internships are prominent in the news. Just last week we learned from an article in the Atlantic that barely one third of the U.S. Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns.
Waxing UnLyrical
SEPTEMBER 13, 2013
'Guest Post by Alicia Lawrence. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Image: SalFalko via Flickr, CC 2.0. Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper.
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Where the Fishermen Ain't
SEPTEMBER 24, 2013
'Earlier this year, a professional organization included me on a bcc''ed. cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. I responded that I tend to take a strategic and measured view of such things, so the organizers could absolutely rely on me to ensure that the session stayed meaningful and wouldn''t turn into a rah-rah session.
Waxing UnLyrical
SEPTEMBER 22, 2013
'Normally I’d be wishing you a “Happy Monday” (because we pretend there is such a thing) and getting you started on your weekly roundup. But when S**t happens, it’s pretty stupid to pretend it’s imaginary. And right now, S**t is happening with my loved ones and me. And it’s really hard to keep things going as if everything’s ok when, in fact, it isn’t.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Waxing UnLyrical
SEPTEMBER 4, 2013
'Four thoughts came together recently that gave me one of those “bolt of lightning” insights it’s useful to get from time to time. Not only that, it helped me change my approach to communication. Images: Woop Studio ‘s Alphabet Flashcards, used with permission. Those of you who read my last post about being yourself online, could read this one as a bit of a second installment to that journey.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
SEPTEMBER 6, 2013
'Does this strike a chord? … Thought so. Ha! Happy Friday, everyone! Image: seanrnicholson via Flickr, CC 2.0. Friday Funny: Newfangled Social Networking is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.
Waxing UnLyrical
SEPTEMBER 11, 2013
'When disaster strikes, how does the soul communicate? A couple of weeks ago, I attended one of the most interesting and poignant events in recent memory. That too, it was a client event. So when you get paid to be at a confluence of space and time that is quite extraordinary, you have to look up at the skies and say, “Thank you.”. You’ve noted all my disclosures above, right?
Waxing UnLyrical
SEPTEMBER 18, 2013
'Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. To make sure you get maximum return on your event, keep these tasks top priority during the pre- and post-event planning stages and beyond: #Hashtag: Using an event hashtag gives attendees the option to share content i
Waxing UnLyrical
SEPTEMBER 16, 2013
'From leadership skills to lead generation, leads are important to every business. Here are seven posts from around the web that will help you take the lead (hopefully!). Image: Jørn Henriksen via Flickr, CC 2.0. 1. 5 Keys to Revolutionary Lead Generation. Why: Is lead generation a daunting task for your business? Michael Nelson aka Cogent Coach shares his simple lead generation system. 2.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Where the Fishermen Ain't
SEPTEMBER 10, 2013
'College is expensive. It''s been the job-hunting license since the ''70s or so. With tons of federal money flowing into higher education in the form of loans and grants, it is relatively unresponsive to competition and market forces. The universities get the cash, the student gets the debt. But what if there was an alternative certification that could send a signal to an employer that a candidate is just as smart/educated/qualified as one that went through a four-year degree?
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