PR Job Coach
JANUARY 10, 2014
'Time and again we are witness to crises of major proportion that often are unbelievable and defy a thinking person''s logic. Bridgegate is one such example. How on heaven''s green earth would anybody with an ounce of intelligence think that they could get away with creating a traffic jam on a major artery between New York and New Jersey and not get caught.
Stern + Associates
JANUARY 27, 2014
'If, like me, you work in public relations or marketing communications, you may not be aware – or at least not aware of what I’m about to declare. Awareness … is dead. Kaput. Extinct. No longer relevant. Toast. Finished. Let’s not shed a single tear for its passing. For far too long, our profession has touted “raising awareness” as the basic measure of success.
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Waxing UnLyrical
JANUARY 6, 2014
'Happy New Year! I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. In the spirit of the season, this week’s roundup features seven posts from around the web focused on the new year and what lies ahead. That’s a photo of red lanterns gliding into the Kolkata skies as part of The Tollygunge Club ‘s New Year’s Eve festivities, which is where I spent NYE. 1.
Lauri Pehar Borsh
JANUARY 31, 2014
Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Katie Paine's Measurement Blog
JANUARY 31, 2014
'[…] Katie Paine’s Measure What Matters, and you can check out her website. […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Tough Sledding
JANUARY 25, 2014
'Hardly a day goes by that a Facebook friend or Twitter follower doesn’t link with pride to positive coverage earned for an employer/client. PR people are experts at securing news coverage for clients. We’ve learned all the tricks of media manipulation, and we can manufacture news on a moment’s notice. I don’t say this to judge.
Waxing UnLyrical
JANUARY 8, 2014
'It has become abundantly clear to me over the past few years that life – through which we all must pass – is an ever-evolving puzzle and a genuine delight. Image: Adam Collins via Flickr, CC 2.0. Good things come our way, sometimes unexpectedly; and not-so-good (I’m a PR guy; I can’t say “bad”!) things fall on us. This has become particularly interesting to me in my now decade-long role of “head honcho” of the Curry College Communication Department’s undergraduate Public Relations C
Waxing UnLyrical
JANUARY 15, 2014
'[Ed: it''s Shonali''s, er, my, birthday today! In the spirit of this post, she''s, er, I''m, taking the day off. But she, er, I, will be making up for it later, as you''ll see is wont to happen when you read Karelyn''s terrific guest post.]. When I tell people I work from home, I’m often met with an envious stare and the inevitable question, “How do I get started?”.
Waxing UnLyrical
JANUARY 22, 2014
'When Vine debuted last January, I wasn’t convinced of how much difference just six seconds could make. Sure, our attention spans are seemingly dwindling by the second, but six seconds doesn’t allow for much. Image: Chuck Hagel via Flickr CC 2.0. Leave it to me to doubt humanity. A year later, and I’m in love with BatDad. Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly.
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Waxing UnLyrical
JANUARY 29, 2014
'Guest Post by Rob Biesenbach. If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” It’s all about your body language, right? Image: José Luis Ruiz via Flickr, CC 2.0. Well, prepare to have your mind blown: that figure is a myth. But because so many people accept it as gospel, they tie themselves up in knots in presentations, job interviews, and other important moments.
Waxing UnLyrical
JANUARY 24, 2014
'“I don’t look perfect in this outfit so I’m going to duck out of the job interview.” When did anyone ever look perfect in any outfit, at least in their own eyes? “I’m scared my presentation will suck because it’s not perfect.” It may not be perfect, but did you practice to ensure is it good enough to carry your message across?
Waxing UnLyrical
JANUARY 31, 2014
'… Shock and awe, eh? Happy Friday! Image: seanrnicholson via Flickr, CC 2.0. Friday Funny: Why Don’t They Like Our Facebook Page? is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.
Waxing UnLyrical
JANUARY 27, 2014
'Anyone remember what’s happening at the end of this week? Sunday will be Groundhog Day here in the U.S. I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . George Santayana references aside, “moving on” means acknowledging and learning from what we did wrong.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Waxing UnLyrical
JANUARY 13, 2014
'Happy Monday! The year is still fresh and though it may seem easy to settle back into old habits (they do die hard, don’t they?). Image: Gordon Bell via Flickr, CC 2.0. This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. After all, what is a New Year if not a chance to start fresh and break the binds of years past?
Waxing UnLyrical
JANUARY 20, 2014
'Ever since I can remember, I’ve been chuffed that I share a birthday with Martin Luther King, Jr. So since today’s MLK Day here in the U.S., we thought it fitting to pull together a roundup focusing on justice and equality as it applies to business in the digital age. Image: Mike Licht via Flickr, CC 2.0. 1. The Future of Your Business and the Need for Change.
Waxing UnLyrical
JANUARY 10, 2014
'I’ve been in India for the past three weeks. Two weeks were vacation; this week and next I’ve been/am working remotely (which is actually going quite well now that I’ve gotten into my groove. I’ll tell you more about that after I get back to the U.S. next week). While I miss my husband and canines, the fun part of this “workation” ( tons of photos on Instagram!
Waxing UnLyrical
JANUARY 17, 2014
'Since I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Years. Old. this year. Can you believe it? The baby’s growing up! January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Greenbanana PR
JANUARY 8, 2014
'I’m in two minds about LinkedIn both personally and professionally. In some ways it is the most irritating of social media networks, but also it can be highly useful. I tend to feel LinkedIn (the topic of my second January post reflecting on Social Media) doesn’t really know what it is any more and is […].
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