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'It has been announced that Paula Deen is prepping her comeback. Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. With Steven Nanula appointed CEO of Paula Deen Ventures and multi millions (reported to be between $75 and $100 million) in backing from Najafi Media, this new team has high hopes for making thi
'If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. Furthermore, if the offers number more than one you truly are in an exceptional position and can count your lucky stars for your luck, diligence, experience and brilliance. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google.
'Guest Post by Eric Schwartzman . Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical.
'Last weekend was the Super Bowl, a big game between the two best football teams in the nation. Yet, somehow so much of the Super Bowl talk – before, during and after (especially given this year’s romp by the Seahawks) – is dominated not by on-the-field plays, but by the commercials. Blame the media. Granted, it’s not entirely unwarranted: the game is the biggest single event of the year for the advertising industry too—companies bring out their best marketing teams and shell out millions of dol
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.
'[…] outcomes. Figure out what those measurements are, and keep refining them. (Beth Kanter and Katie Delahaye Paine‘s book Measuring the Networked Nonprofit can walk you through just how to do that.) You may […].
'[…] outcomes. Figure out what those measurements are, and keep refining them. (Beth Kanter and Katie Delahaye Paine‘s book Measuring the Networked Nonprofit can walk you through just how to do that.) You may […].
'From Domino’s Pizza to Taco Bell to KFC – and the list goes on and on – it seems that the fast food industry is always finding themselves in hot water. Unfortunately, each episode tends to be about something disgusting that has been done with the food. Today we have a new one to add to the list: Pizza Hut. This one may even take the prize for most disgusting, stomach-curling and make you swear off fast food joints for good.
'By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When bad things happen, some of us rise and some fall. These are the times when you want to tap into the mindset of an Olympic gold medal winner. Why? It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel.
'Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” What a nightmare. We know (or at least we should know) that we’re always at risk of security breaches and hack-attacks when it comes to the online world.
'I recently read a book – a really great book – titled “The Presentation Secrets of Steve Jobs” Within the book, Carmine Gallo, the author, kept saying things like (and I’m paraphrasing) “unless you’re Jobs and cofounded Apple, you can’t get away with xyz” These comments are what filled my mind as I updated my Macbook Air to fix the security breach that we were all made susceptible to, and I read the following: Nowhere within this update info
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
'Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Fresh and Fluffy is happy to do what it can to help pets and people live a better life. This is their story.
'Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Have you ever been to an interview where you don’t have to speak at all, yet are expected to answer whatever the interviewer asks?
'In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. And it’s not necessarily a good thing. I’m referring to the seemingly endless series of television commercials for prescription medications, mainly for the treatment of chronic diseases.
'Do you know what Feb. 2nd was? Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?! Back in 2010, Ms. Katie Paine was our very first guest.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
'The weather outside is frightful. I should know; I was the victim of black ice yesterday. So while my right arm is badly bruised and oh SO painful, Thankfully, nothing is broken. Hopefully I’ll be typing normally soon, and my husband is making me RICE like crazy. Still, I’m off to xPotomac today. Since I’m reduced to one-handed iPhone typing for the most part, I thought it’d be great to share this Friday funny from John Atkinson.
'Happy Monday! If you’re in Cleveland, I hope I’ll see you tomorrow (I’m speaking to the PRSA chapter). If not, then you’ll just have to imagine what fun we’re having. OK. Let’s kick off the week with your weekly roundup. Since this Friday is Valentine’s Day, this week’s roundup features seven posts from around the web that focus on compassion, humanity, and of course, love.
'Good morning! Today’s President’s Day here in the U.S. Anyone lucky enough to have a day off from work? Connections are an essential part of the human condition. Making the right connections can lead to big things… perhaps even the presidency! So this week’s roundup features seven posts from around the web that focus on just that: making connections. 1.
'This week I’ve been in Atlanta speaking at the Solo PR Summit (which was great , btw!). I know I haven’t been writing much lately, and I promise I will start to do that soon. But in the meantime, here’s a super cartoon from Sean Nicholson to kick off your weekend. This one’s for you, Mary Barber (inside joke, I’ll let you in if Mary says “OK”).
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
'So. It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0. Whether we like it or not, obstacles are a part of life … and work. And part of life – and what makes work fun – is figuring out how to overcome them. That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business).
'Anyone else hit by Winter Storm Pax ? I spent yesterday morning shoveling. There’s more ahead today. I’m not happy about it. Oh well … Oh! Happy Valentine’s Day! Have you ever wondered exactly what makes up the “Internet of Things”? Btw, that’s what Peter Corbett will be speaking on when xPotomac rolls around on Feb. 28.
'Good morning! So… how have you been surviving the cold? Me, I got bronchitis (I know, I say that as if it’s something to be proud of). I hope you didn’t, and if you’re reading this from a beach somewhere, don’t even talk to me. You know that’s a joke, right? Image: Link Humans via Flickr, CC 2.0. Social media is all around us, but what does “being social” actually mean?
'A couple years ago, I wrote about the marketing impact of Super Bowl ads. I haven’t felt terribly compelled to do so since. Apart from when Roseanne Barr took a log to the chest for Snickers (And who wouldn’t! They are deeeelicious.), the ads just haven’t done it for me. But then came Super Bowl XIILXXVLMMI or whatever it is. (Forty eight, if you’re keeping score at home.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
[…] outcomes. Figure out what those measurements are, and keep refining them. (Beth Kanter and Katie Delahaye Paine‘s book Measuring the Networked Nonprofit can walk you through just how to do that.) You may […].
'The old adage “Curiosity killed the cat” came to mind the other day during a conversation (aka: a “rant”) in one of my classes at Curry College , where I head the undergrad Public Relations Concentration and teach most of the PR courses. We had had a writing assignment on the “democratization” of reading that came about in part because of the introduction of paperback books.
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