Business Wire
APRIL 30, 2024
Imagine standing in a crowded room, trying to capture everyone's attention with just your voice. Now, envision you have a megaphone equipped with facts, figures, and forecasts—data that not only amplifies your message but also commands the room. This is the power of integrating data and analytics into press releases.
Ronn Torossian
APRIL 9, 2024
In the ever-changing PR arena, traditional press releases and media pitches don’t always cut it. Every day, people all swamped with info, making it crucial for brands to shine brightly and position themselves as trusted voices. Enter thought leadership, a strategic approach that lets organizations flex their industry expertise, form meaningful connections with their target […] The post Why Thought Leadership is Good Public Relations appeared first on.
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Agility PR Solutions
APRIL 21, 2024
Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key performance indicators (KPIs) serve as the compass, guiding the effectiveness of media relations efforts.
Prowly
APRIL 25, 2024
The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […] The post The Definitive Guide to Influencer PR in 2024 appeared first on Prowly Blog.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Onclusive
APRIL 24, 2024
Discover which social media listening KPIs will help you identify your most effective communication campaign!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Business Wire
APRIL 17, 2024
Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Understanding your audience’s needs, preferences, and behaviors allows you to craft targeted messaging.
Ronn Torossian
APRIL 18, 2024
E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections. Charting through 2024, several main trends are altering how people approach online shopping. For businesses to maintain a competitive edge and flourish amidst these changes, it’s critical to comprehend these evolving trends.
Agility PR Solutions
APRIL 30, 2024
A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media relations efforts. From analyzing data to personalizing communication, AI offers a myriad of opportunities to […] The post 5 ways AI can support your earned media programs appeared first on Agility PR Solutions.
PRSay
APRIL 18, 2024
Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We are creators, storytellers and writers. We find inspiration in life, work and relationships.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It’s a bit of an eclectic mix of announcements this month.
Steve Barrett on PR
APRIL 19, 2024
As the building blocks of the AI opportunity take shape, technology providers, PR agencies and in-house comms teams are forging crucial relationships, but they won’t all endure in their current form.
Prowly
APRIL 9, 2024
The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […] The post How To Integrate Digital PR with In-House PR Successfully appeared first on Prowly Blog.
Ronn Torossian
APRIL 3, 2024
The landscape of financial services is changing, and fast. The surge of technology and unrelenting demand for innovation is giving birth to a new era focused on fintech. As this change unfolds, clear communication and trust become critical to success. This is where public relations steps in. Fintech PR plays a pivotal role in bridging […] The post The Intersection of Fintech and Public Relations appeared first on.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
APRIL 10, 2024
A PR professional’s responsibilities span everything from writing press releases, handling crisis communications, providing strategic recommendations and so much more, but their primary goal is to earn top-tier coverage for their clients. With that, much of a PR pro’s day is spent building relationships with media to maintain a steady stream of coverage.
PRSay
APRIL 2, 2024
Everything else being equal, you’d probably rather read a short piece than a long piece. So would your readers. So, how long is too long? Keep news releases to 200 words or less. Reporters spend less than a minute reading a news release, according to Greentarget research. So why not write a one-minute news release? People can read about 200 words a minute.
Sword and the Script
APRIL 16, 2024
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing,
Steve Barrett on PR
APRIL 11, 2024
The Unilever brand’s iconic campaign turns 20 years old this week and is still influencing Dove’s communications to this day, proving that purpose and profit are not mutually exclusive.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PR for Anyone
APRIL 28, 2024
In today’s fast-paced world, maintaining an organized living space can feel like an elusive goal. From overflowing closets to cluttered countertops, the chaos can quickly become overwhelming. However, fear not, because help is here! Join me on this segment from Good Day DC where I share budget-friendly organization hacks. I went to my local Dollar Store to see what I could find.
Axia PR
APRIL 7, 2024
Craft better stories and connections through shared interests, listening, and adapting. The process of sales is commonly compared to the journey of dating. The goals are similar: make a meaningful connection, demonstrate value, and build loyalty to lead to a longer-term relationship. The courtship activities involved in PR outreach parallel these dating rituals.
Agility PR Solutions
APRIL 24, 2024
Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are experiencing content decay, there are steps you can take […] The post Is content decay impacting your website’s traffic?
PRSay
APRIL 16, 2024
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. The year 2020 consisted of fighting the constant communication fires that came with COVID-19 and nationwide protests over social injustice. As much as we tried to be proactive, there was often only time to react, and my team was tasked with crafting messages that could make or break our reputation as a health system.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
APRIL 30, 2024
Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. That means for every 20 people your marketing efforts reach, just one has the intent to buy.
Steve Barrett on PR
APRIL 25, 2024
WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.
PR for Anyone
APRIL 24, 2024
Luci Gabel is a professor at Georgetown University, keynote speaker, leadership coach, author, and podcast host. Her journey began with a dual passion for ballet and pre-med education, which uniquely positioned her to appreciate the body’s natural ability to thrive on proper care without excessive medical intervention. In this episode, Luci sits down with Christina to discuss the profound connection between nutrition, exercise, and effective leadership.
Presspage
APRIL 11, 2024
How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
APRIL 25, 2024
When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and risk aversion or recycling someone else’s opinion screams unoriginality. Engaging thought leadership […] The post Avoiding thought leadership tryptophan: 3 strategies for storytelling success appeared first on Agility PR Solution
PRSay
APRIL 23, 2024
When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) M
Sword and the Script
APRIL 9, 2024
An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. With live events out of consideration, virtual presentations were the only way to reach and engage customers and prospects then. We are well past the pandemic now, and live events have returned to the marketing mix.
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