Cision
MAY 2, 2017
Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR. Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Social Media = Peanut Butter. Think of social media as the peanut butter.
Onclusive
MAY 18, 2017
Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement […].
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Deirdre Breakenridge
MAY 23, 2017
A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans
Ronn Torossian
MAY 8, 2017
Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest big brand scandals, and our take on each. Pepsi initially defended the “global message of unity, peace and understanding” that it meant to portray with its advertisement featuring Kendall Jenner portraying a model who leaves … READ MORE ».
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
MAY 8, 2017
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
MAY 18, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. One of the two companies mentioned, though, was listening: Avaya.
Onclusive
MAY 10, 2017
There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. My coworker Rachel Berk explained this well: “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times […].
Deirdre Breakenridge
MAY 8, 2017
A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.
Ronn Torossian
MAY 1, 2017
I recently spoke to NBC about Fox News Channel’s firing of Bill O’Reilly, which stirred up the public’s interest and indignation. 21st Century Fox, the parent of Fox News Channel, said in a statement, “After a thorough and careful review of the allegations, the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ImPRessions - Crenshaw Communications
MAY 18, 2017
Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet undeniable, and harder than it sounds.
Prowly
MAY 8, 2017
Let’s review some of the best free apps available for Mac users. Installing and mastering these ten lightweight tools will allow you to get a hang of your emails, images, and tasks, and will definitely make your working experience faster and more enjoyable. The post 10 Best Free Mac App Store Apps For PR Pros and Marketers appeared first on Prowly Magazine.
Cision
MAY 30, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed.
Onclusive
MAY 31, 2017
“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. “That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m not surprised this excites you so much,” said my […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Business Wire
MAY 11, 2017
The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The most eye-opening data found in the report is that 75% of respondents answered that they plan on increasing PR budgets over the course of the next five years.
Ronn Torossian
MAY 22, 2017
Companies take a risk when they decide to comment on social issues. When done right, companies can make genuine connections with existing and potential customers. When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press. Heineken and Pepsi both recently released commercials touching on social issues.
ImPRessions - Crenshaw Communications
MAY 8, 2017
When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. There can be a number of reasons, including bad timing, a poor approach, or competition in the space. But it’s often simply because the company is unprepared for the opportunity. This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a w
Prowly
MAY 30, 2017
How To Optimize YouTube Channel’s Graphics To Boost Growth. YouTube is the world’s second largest search engine, right after Google. The platform is being used by over 1 billion users each year. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
MAY 11, 2017
Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers.
Onclusive
MAY 24, 2017
Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […].
Business Wire
MAY 10, 2017
This article details exactly what content should populate a press release and where it should be found within the release. Use the following as a template and make sure to amplify its message through the use of a commercial newswire such as Business Wire. It's important to remember that while subheadlines are terrific for outlining your news release’s key points, they are not seen by the reader until the news release is clicked on.
Shift Communications
MAY 22, 2017
I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some of the highlights from the show.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
MAY 22, 2017
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions
Prowly
MAY 18, 2017
With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer? The post The Role of Native Advertising in Your Content Marketing Strategy appeared first on Prowly Magazine.
Cision
MAY 25, 2017
If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media.
Onclusive
MAY 3, 2017
For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
MAY 8, 2017
This is a story about how I manage my mental health. It’s a story about death, illness and relationship breakdown. It’s a story about life. We all have problems but I seem to have been dealt a lousy hand in the last five years. In quick succession my grandfather died and I lost my dad to dementia. That was followed by my former partner’s diagnosis of cancer.
Business Wire
MAY 3, 2017
The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Fake news is no longer a simple distraction or nuisance, it is a dangerous tool subverting investing habits and people are concerned.
The Proactive Report
MAY 16, 2017
According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its full potential.
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