PR Job Coach

JANUARY 28, 2013

'Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds. And one of the biggest obstacles job hunters face is how to present and describe themselves in simple yet compelling language. Do you know who you are? This is what is commonly known as the 30-second elevator speech, a two to three sentence verbal description of who you are, what you do and what is your value.

Chemicals 271

Chemicals Construction Fashion Writing 271

Waxing UnLyrical

JANUARY 25, 2013

“I don’t know.” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific. You should go read it, if you haven’t already, but the gist of it is that when you don’t know what you don’t know, it’s far smarter to admit to what you don’t know rather than to pretend you do know what you don’t know.

Branding 109

Branding Brand LinkedIn Google 109

Bad Pitch Blog

JANUARY 23, 2013

'Our Los Angeles-based friend, Serena , tipped us off to Time''s Editor-at-Large, Harry McCracken. Harry has started posting bad pitches on his Facebook page. And we''re glad. But we''re betting the agency that sent it would like to send him the above someecard. Facebook: Our Inner Dialogue.Online Social media tends to become an inner dialogus of sorts.

Facebook 82

Facebook Pitching Google Social Media 82

Waxing UnLyrical

JANUARY 30, 2013

Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about.

Small Business 109

Small Business System Google Examples 109

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Waxing UnLyrical

JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation.

Employee 107

Employee Facebook Communications Travel 107

Waxing UnLyrical

JANUARY 31, 2013

I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. It was through my love of music that I discovered my passion for branding, public relations, and social media. Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch.

System 99

System Fashion Travel Community 99

Waxing UnLyrical

JANUARY 24, 2013

Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding. Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. Image: The IBM Curiosity Shop via Flickr, CC 2.0.

Big Data 99

Big Data Data Publicity Analytics 99

Waxing UnLyrical

JANUARY 3, 2013

In less than five years, smartphones have completely changed the way we communicate with each other and access our information. But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? Image: Jewels Globe URL via Flickr, CC 2.0.

Mobile 94

Mobile Airlines Survey Facebook 94

Waxing UnLyrical

JANUARY 18, 2013

I love January… especially since I’ve been teaching. Starting fresh with a new year and no major calamities to deal with… yet. Twelve exciting months waiting over the horizon. For my students, though, especially my undergrad senior Communication students at Curry College , it’s another story. A story of priorities. As Scarlet O’Hara plaintively asked Rhett Butler in “ Gone with the Wind ” as he was walking out the door for the last time … “ W here shall I go, what shall I do?

Nonprofit 91

Nonprofit Banking Print Government 91

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

Nonprofit 79

Nonprofit Measurement Social Media LinkedIn 79

Waxing UnLyrical

JANUARY 15, 2013

I don’t know if it’s acceptable to wish you a Happy New Year when we’re two weeks into 2013, but seeing as how I haven’t talked to you in 2013, I think it is. So Happy New Year! Is it a good one so far? You’ll recall that before we left 2012, I told you I was going to India for a long overdue trip home. Well, we had a wonderful time catching up with family, friends and high school buddies (my class’ 25th reunion!).

Exercises 79

Exercises LinkedIn Google Corporate 79

Waxing UnLyrical

JANUARY 29, 2013

Seeing as how Katie Paine helped us kick off the 2013 #measurePR season … … and seeing as how she and Beth Kanter recently co-authored a book – Measuring the Networked Nonprofit – on how nonprofits can use data to change the world… … I thought it only fitting that Beth help us continue the conversation – if she were free.

Nonprofit 73

Nonprofit Measurement Case Study Social Media 73