PR Job Coach
AUGUST 21, 2010
'In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. In their quest for a quick hit, wet-behind-the-ears PR newbies pitched stories and ideas that fell flat because the stories or ideas were either not related or just plain irrelevant to the writer’s interest.
Waxing UnLyrical
AUGUST 25, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. You see, I’ve been there, done that.
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Bad Pitch Blog
AUGUST 15, 2010
'?? weight:bold;">This post has been a long coming. And not a moment too soon. ??Every now and then we are fortunate to have dreamy clients – the ones that appreciate the work that you do, listen to hard-earned advice and pay heed to well thought out guidance. And then there are the others: ungrateful customers, depleting you of every ounce of patience, energy and tolerance.
Waxing UnLyrical
AUGUST 22, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: A Chuckle Or Seven August 22nd, 2010 Tweet My friend Jill Foster posted this great tweet the other day. I thought it was a great goal. Only problem was, by the time the evening rolled around, I’d only had one really good laugh thus far.
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Bad Pitch Blog
AUGUST 17, 2010
'Should the press release die? Or should it just become a social media press release? Hey, a press release and social media are like peanut butter and chocolate folks. Are you going to pass on a Reese''s?! Um, who cares?! OK, I understand there''s a sh!t ton of money tied up in the distribution of press releases --from the agencies writing them and the blogs, conferences, workshops, e-books and teleseminars offering tips on how to write better press releases to the wire services and media databa
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
AUGUST 27, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# Ah, ROI.
Bad Pitch Blog
AUGUST 18, 2010
'SXSWi is many things, including inspiration, participation and celebration. And then there''s that unseemly underbelly of bullsh!t, blathering, broadcasting of self-importance and bad pr. And that''s where we come in. Richard and I have split up to do twice as much damage , uh, justice in Austin this year. We''re sitting on different panels -- assuming they make the final cut.
Bad Pitch Blog
AUGUST 17, 2010
'When Tory Patrick noted on a recent post that she was undertaking one of our challenges, I asked if she''d be willing to blog about it. To be honest, I want Bad Pitch to be more of a community.we learn from each other and we (Richard and Kevin) should do stuff like this more often. Tory rocks. Here''s her post. My Summer Field Trip When Kevin Dugan threw out a challenge here last month, of course I wanted in!
Waxing UnLyrical
AUGUST 29, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Around The World August 29th, 2010 Tweet Tura-lura-Luray By the time you read this, I will be on my way to Virginia’s Luray Caverns. Maybe I’ll even come back with photos like this one. Let me rephrase that.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PR Job Coach
AUGUST 1, 2010
'Passion is a term defined as strong emotion. The term is hardly synonymous with job search. But in these days when job seekers outnumber jobs by six to one, passion is precisely the emotion that bears harnessing if you want to distinguish yourself in the job market. So what does it take to harness passion. Words like enthusiasm, energy, engagement, excitement, eagerness, elation, exhilaration, esprit, and élan are apt terms to describe the characteristics hiring managers are likely to look for
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