October, 2010

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Google Instant Might Impact Your Small Non-Profit October 19th, 2010 Tweet this is a guest post by Erica Holt By now you’ve most likely heard of Google Instant, a search enhancement that shows search results as you type.

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Writing is like Exercise

Bad Pitch Blog

'Social media is changing the skill sets needed to succeed. That said I think writing is more important than ever. From long form to short form, from using text speak to fitting something into 140 characters -- the better you can communicate, the more successful you will be. This applies to any career. We''ve foisted writing links on you before. So we''ve been reticent to merely repeat our favorites or force the issue with an endless number of link-laden lists you''ll check out once if ever.

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From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. I’ve long admired her sense of humor, practicality and tenacity.

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., you can barely take a step in October without being hit in the face by pink.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala October 20th, 2010 Tweet Rhyme and reason I don’t know why us PR pros would need a reason to get together, eat, drink, be merry, and celebrate our colleagues’ successes… But apparently we do.

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The Value Of A Fire Drill

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Blogging for Grasshoppers: The Most Numerous Steps To Do The Greatest Thing Ever October 14th, 2010 Tweet by Herwin Icasiano; this is part of the Blogging for Grasshoppers series Do you want to know how to do the greatest thing EVER in EASY , numerous steps?!

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Weekly Roundup: Unleash Your Lady Gaga

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. Image: Lori Tingey via Flickr, CC 2.0 That’s pretty important when you’re on stage, even if you’re not a professional performer.

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PR Is As PR Does

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?). Last week there was the PRSA International Conference , a couple of days ago we had the 2010 IABC/DC Metro Silver Inkwell awards , yesterday I “spoke&# at

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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So What Will You Have For Lunch?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet. Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Oh. My. God.

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Are You World Famous In Poland?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Are You World Famous In Poland? October 15th, 2010 Tweet The other night I was at an IABC/DC Metro happy hour. Terrific event, though you might say I’m biased, seeing as how I’m president of the chapter for another 78 days, er, who’s counting?

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Weekly Roundup: Linking, Thinking and Blinking

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Linking, Thinking and Blinking October 10th, 2010 Tweet I came across several posts this week (as well as several earlier ones as I started getting caught up on my reading, which is an ongoing battle) that made me think.

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Measurement… Supplemented

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. This was not just because I’ve known Priya for a while and long admired her smarts and tenacity.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Conch and Drum

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn.

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Do Unto Others

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Do Unto Others October 9th, 2010 Tweet If you want people to be nice to you Be nice to them. If you want customers to pay attention to you Think about Paying attention to them. If you want to use others to find a job Let them use you to find a job for themselves.

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Weekly Roundup: Trick or Treat

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. Ghouls and ghosties and Lady Gagas and I’m sure several Sarah Palins will abound as they go door-to-door, foraging for sugar, wondering if they’ll get scared out of their lives.

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When #measurePR Became A Campfire

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Bad Pitches Go Grassroots

Bad Pitch Blog

'We sometimes highlight bad pitches offline -- in real-life presentations. We aim to educate and entertain so this guilty pleasure is always a top request from industry friends that welcome us to the dais. Who are we to disappoint? If you haven''t broken the three strikes rule, we still keep it anonymous. But it''s just one more way a bad pitch can haunt you.

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Doing The Best He Could

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Doing The Best He Could October 11th, 2010 Tweet When I first moved to the US I amused my husband greatly by wishing him a “Happy Veterans Day &# (he’s ex-military). Hey, I come from India, where we wish each other Happy E.V.E.R.Y.T.H.I.N.G.

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The Imma Be (Making a Tenuous Link) Pitch

Bad Pitch Blog

'T his pitch is bad enough that we considered breaking the three strikes rule and outing the sender. It''s getting passed around the PR back channel and may not have as much traction as Cigar Guy , but here''s the email subject and lead: - Story Idea: Nike’s Nightmare: Battling Bedbugs and Bloggers Nike has bedbugs? Eww, gross! Nike’s flagship store in New York City was closed after an infestation of bedbugs was discovered, but they be just the start of Nike’s problems.

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Join us for #PR20Chat w/ the Bad Pitch blog on 10/26 from 8-9 pm edt

Bad Pitch Blog

'Richard and I will be guests on this week''s PR 2.0 Twitter Chat. It''s a weekly conversation about public relations 2.0 held every Tuesday, from 8-9 pm edt. We''ll be joining moderators Justin Goldsborough and Heather Whalen. From their Facebook event description: ** Want to know how to effectively pitch bloggers? What are the secrets to media relations stardom?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Using Twitter to Pwn an Event: Four Tips

Bad Pitch Blog

'This post builds on some tips from Nate Riggs on making sure your next presentation becomes serious Twitter pr0n. Using Twitter at an event back in 2007 , I realized how handy it is for communicating offsite in real time. Twitter is very versatile at an event. It can help you optimize your time and get more out of the day. All you need is a device of your choice and some kind of Internet access.

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Color Clash: Pink or Purple?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Color Clash: Pink or Purple? October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Ever-curious, I asked why. Turns out October is, among many other things, Domestic Violence Awareness Month.

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