Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network

Facebook 109

Facebook Twitter Blogging Social Media 109

Bad Pitch Blog

DECEMBER 9, 2010

'In a press release the likes of which the two of us have never quite seen before, it turns out that Peter Shankman, “creator of Shankman.com ,” will be hosting an “exclusive holiday party” for the “movers and shakers of the social media world.” No, we did not make that up. The fact is, Peter , as he likes to be called, is now a “social media socialite.

Social Media 96

Social Media Airlines Facebook Fashion 96

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella.

Publicity 99

Publicity Facebook Twitter Measurement 99

Waxing UnLyrical

DECEMBER 4, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Snapping at Synapses: Why Digital Death Sucks December 4th, 2010 Tweet I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death&# campaign, but I just couldn’t help myself.

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Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations).

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Publicity How To Course Facebook 97

Bad Pitch Blog

DECEMBER 29, 2010

'Guest post by Geoff Livingston There''s a new bad pitch that''s taken over the interwebs. It''s called " Vote For Me." It''s an epidemic. From the Washington Post''s DC Tweeps , to Pepsi''s Vote for My Idea Contest , to get my panel "accepted" for SXSW ( sorry Kevin & Richard ), we are getting spammed in every direction. We, the marketplace at large, have grown weary of all this screaming for votes that land in our feeds, our emails, our message boxes, and in comment spaces.

Pitching 95

Pitching Company Facebook Twitter 95

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. I wish I could explain why I thought it was a good idea at the time, but it entered and left my brain as quickly as you can say “Why didn’t you get a Flip?!

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Video Facebook Twitter Viral 94

Waxing UnLyrical

DECEMBER 13, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When The Media Plays Scrooge December 13th, 2010 Tweet Caroling, caroling, here we go Instead of sending out a winter weather alert today (which was canceled shortly thereafter, I mean, come on, an advisory for a possible 1″ of snow?!

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Media Facebook Twitter Film 93

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Tomorrow Christians around the world will be celebrating the birth of Christ.

Publicity 93

Publicity Creativity Measurement Twitter 93

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day. This is because the contributing bloggers are all remarkable women, and I am truly lucky to be able to see life through their eyes.

Facebook 91

Facebook Twitter Social Media Blogging 91

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job.

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Interviews Creativity Twitter Facebook 90

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. After all, this is the third post in three days to reference that wretched campaign.

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Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. In a bit of a reminiscing mood, these were the highlights of 2010 for me. 1.

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Pitching

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Christmas music is playing in my house. Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we

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Writing Measurement Tourism Twitter 64

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. As I was gearing up to get ready, I couldn’t resist taking a photo of the early morning sky. Later that afternoon, the DC area received its first snowfall of 2010.

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Tourism Measurement Blogging Twitter 64

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. I asked Jennifer Zingsheim of CustomScoop , who’s “appeared&# on the chat before, to come back.

Pitching 63

Pitching Measurement Twitter Writing 63

Bad Pitch Blog

DECEMBER 17, 2010

'Richard and I were reminded recently of why we continue to write this blog thanks to an email from Bazaarvoice''s Social Media Manager Ian Greenleigh : I just realized I never thanked you for setting in motion what is perhaps the biggest accomplishment of my life: getting my current job. Here’s how it happened, in exec summary form: 1. I happened upon your post about Grant Turck and his Facebook Ad , saved it for later. 2.

Pitching 61

Pitching Interviews Blogging Google 61

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Waxing UnLyrical

DECEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Boxing Day Edition December 26th, 2010 Tweet No more fun and games With the buildup to Christmas, are you feeling deflated now that the actual day is over? No more presents, great food and holiday cheer, you think?

Facebook 58

Facebook Measurement Twitter Social Media 58

Waxing UnLyrical

DECEMBER 19, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Refreshingly Different December 19th, 2010 Tweet So many posts, so little time… It’s the time of year when online noise gets louder (not a scientific statement, just my opinion), and everyone’s talking about lists, predictions for the new year, yada yada.

SEO 44

SEO Tourism Measurement Analytics 44

Waxing UnLyrical

DECEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali What Is Your Good Name? December 7th, 2010 Tweet In India, if you meet someone for the first time you are more than likely to be asked a question that roughly translates to, “What is your good name?&# Despite the merriment this phrase could sometimes induce when we heard it in English – we Indians are a wicked lot, we make fun of almost everyone, incl

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Reputation Measurement Social Media Tourism 80